Brands seek to evoke memories in order to build connections
Implications - The use of scent is one of the most powerful ways to evoke memories and brands are taking advantage of that fact. Whether capturing milestones or connecting with emotions, the familiarity that is associated with scents is being captured in fragrant products. These businesses take customization one step further into personalization that replicates familiar experiences–which ultimately initiates intimate connections between the brand and the consumer.
Workshop Question - What elements of branding would need to be tweaked if you were to engage your consumers on an emotional basis?
5 Featured, 40 Examples:
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Aug 16 — Nov 18
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