A New Packaging-Themed Pop-Up Will Celebrate a New Fragrance Line

 - Jun 20, 2018
References: wwd & luxurylaunches
Louis Vuitton recently launched its new male fragrance line in a unique packaging-themed pop-up store in NYC. The pop-up store is being hosted at the famous Rockefeller center and features close to 3,000 white stacked paper tube packages. The packaging-themed pop-up also features a centerpiece display of over 100 fragrance bottles, all of which were created by Australian industrial designer Marc Newson.

The packaging-themed pop-up is being held to celebrate the release of the Les Parfums Louis Vuitton fragrance line which will offer five distinct scents. The fragrance line was crafted by Louis Vuitton master perfumer Jacques Cavallier Belletrud. The fragrances have been in development for the past five years and Belletrud has assured that they have been crafted with the highest quality.

Image Credit: Louis Vuitton