Kim Kardashian is continuing to expand on her KKW Beauty line with the release of a highly anticipated fragrance titled Crystal Gardenia, which will be available for purchase during a collaborative perfume popup with the curated beauty brand Violet Grey.
Kardashian planned to take an eCommerce approach to the perfume, by offering the fragrance exclusively through her online store, with a direct-to-consumer model. The announcement of the Los Angeles-based popup enables consumers to get their hands on the highly sought after fragrance more efficiently, creating a hype around the already popular perfume. The perfume, which launches on November 15th, be available in-store for one day only, along with the other scents 'Crystal Gardenia Citrus' and 'Crystal Gardenia Oudwill,' while supplies last.
Socialite Fragrance Pop-Ups
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Cartoon-Inspired Pop-Up Taverns
Perfume-Promoting Concept Spaces
Experimental Perfume Pop-Ups
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