Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Kim Kardashian Teamed with Violet Grey for a LA Perfume Pop-Up

 - Nov 15, 2017
References: kkwbeauty & hypebae
Kim Kardashian is continuing to expand on her KKW Beauty line with the release of a highly anticipated fragrance titled Crystal Gardenia, which will be available for purchase during a collaborative perfume popup with the curated beauty brand Violet Grey.

Kardashian planned to take an eCommerce approach to the perfume, by offering the fragrance exclusively through her online store, with a direct-to-consumer model. The announcement of the Los Angeles-based popup enables consumers to get their hands on the highly sought after fragrance more efficiently, creating a hype around the already popular perfume. The perfume, which launches on November 15th, be available in-store for one day only, along with the other scents 'Crystal Gardenia Citrus' and 'Crystal Gardenia Oudwill,' while supplies last.