Kim Kardashian is building upon her KKW Beauty product collection with her first-ever perfume, KKW Fragrance, which is set to include an array of containers inspired by crystals and gems. The fragrances are set to be launched in three varieties: Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud, which range from bright and fresh to woodsy and musky. These scents are to be packaged in slender, frosted bottles that boast the look of quartz crystal wands, making them highly decorative as well.
As many consumers are fixated by crystals, as well as crystal-infused cosmetics, the packaging for the first of the KKW Fragrance products has the potential to catch the eyes of consumers who are interested in everything from beauty and fashion to pop culture and wellness.
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