Category
Lifestyle
Assisted Choices
Trend cluster
Category
Generational
Yoga
Yoga studios are offering classes that suit different generations.
3.5
Trend score
Trend
What is the Generational Yoga trend?
Generational Yoga: With the popularity of health and wellness, yoga is suitable for multiple generations since it tones muscle without being high-impact on joints and muscles. Classes specific to certain age demographics speak to a dedication to health and wellness that surpasses age, showing a mass re-prioritization of holistic health and a redefinition of what it means to age.
Trend themes
Themes within the Generational Yoga trend
Three behaviours holding the trend together01
Holistic Health
The mass re-prioritization of holistic health is driving the popularity of yoga as a low-impact exercise that caters to a diverse age demographic and other related wellness concepts.
02
Cannabis-Friendly Wellness
One Love Club's cannabis-friendly yoga classes and other related initiatives indicate a growing interest in the wider acceptance of cannabis as a part of mainstream wellness culture.
03
Multisensory Experiences
Companies such as Yoga on the Fly and Wine Yoga Party are redefining traditional yoga classes by combining them with unconventional and engaging experiences such as wine tastings and in-airport mini studios to appeal to customers seeking an experience that speaks to multiple senses.
Industry implications
What the Generational Yoga trend means for industry
Where the trend changes the playbookFor
Health and Wellness
As people become more health-conscious, the holistic health sector that spans from yoga studios to specialized yoga with cannabis classes is ripe for innovation opportunities.
For
Retail and Apparel
Fitness-inspired clothing offers endless possibilities for design and branding that tap into a customer's dedication to personal wellness
For
Education
The yoga and meditation classes Alo Gives offers to kids in schools is indicative of the potential for schools to incorporate wellness as part of their curricula in the coming years.
Workshop question
How could your business target an untapped audience through convergence?
Trend signals
Trend signals for Generational Yoga
Trend score 3.5 out of 10, from popularity 58%, activity 40%, freshness 8%.
Popularity58%
Activity40%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Generational Yoga trend
6 featured examples from May 6, 2016 to Mar 12, 2019CategoryLifestyle
In-Airport Yoga Studios
'Yoga on the Fly' Provides Private "Mini-Studios" and Meditations at DEN
Modern airports can offer wellness amenities to enhance the overall travel experience, creating new revenue streams.
CategoryFashion
Yoga-CrossFit Workouts
Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
The athletic apparel industry can benefit from focusing on designing products specifically targeted at female consumers.
CategoryLifestyle
Vino-Fuelled Yoga Classes
New York's 'Wine Yoga Party' Combines Vinyasa Yoga with a Wine Tasting
The fitness industry can explore opportunities to combine different types of exercise and leisure activities to create unique experiences for customers.
CategoryLifestyle
Specialized Office Yoga Programs
Yoga Promotes Health and Wellness in Corporate Environments
There is a disruptive innovation opportunity for companies that specialize in corporate fitness to partner with businesses to offer comprehensive wellness programs for their emplo…
CategoryLife-Stages
School-Friendly Yoga Classes
'Alo Gives' Brings Yoga and Meditation for Kids in School
Apparel companies can explore collaborations with Alo Gives to create specialized yoga wear for kids to enhance their comfort and flexibility during yoga classes.
CategoryLifestyle
Cannabis-Friendly Yoga Classes
Colorado's One Love Club Combines Offers Pot-centric Yoga Classes
The wellness industry can disruptively innovate alternative practices like cannabis-infused activities to cater to users exploring unconventional therapies.
