In an effort to offer a more blissful yoga experience, a Colorado studio called One Love Club has begun offering cannabis-friendly yoga classes. Designed to bring the "body and mind in closer alignment," the marijuana-centric yoga classes offer smokers a new way to approach wellness.
One Love Club is a Colorado-based non-profit and Rastafarian wellness center that offers yoga classes multiple times per week. However, these classes are slightly different than the fitness-forward classes offered by other studios. Instead, yogis at One Love Club are encouraged to incorporate the drug into their practice in order to enhance their consciousness and deepen their practice. As the non-profit's founder and director Heather Hart explains, "the ganja really helps loosen things up and helps you relax so you can get deeper into your practice."
By incorporating cannabis into its yoga classes, One Love Club demonstrates the growing impact of marijuana on the wellness industry.
Why This Trend Is Growing
- Cannabis-enhanced Wellness
- Opportunities exist to incorporate cannabinoids into wellness experiences beyond yoga classes.
- Alternative Fitness
- The success of One Love Club's cannabis-friendly yoga classes shows potential for alternative fitness models that integrate plant-based remedies.
- Holistic Mind-body Experiences
- Growing awareness of holistic health in the wellness industry makes room for the integration of cannabis use in order to promote relaxation and mindfulness.
Industries Being Reshaped
- Wellness
- The wellness industry can disruptively innovate alternative practices like cannabis-infused activities to cater to users exploring unconventional therapies.
- Cannabis
- Cannabis industry can explore partnering with companies in the wellness industry to provide their clients and customers with an accessible way of experiencing cannabis's therapeutic benefits.
- Fitness
- In the fitness industry, incorporation of plant-based therapies can provide an innovative solution to traditional fitness models as seen in One Love Club's yoga classes.
