Audi's newest mileage tracking app allows users to do two very different, but important things. First, it allows users to calculate the cost of their drive in reference to traveling for business, giving businessmen and women a clear number that they can expense to their company. The other is also economical but simultaneously beneficial to the environment; the app shows drivers the percentage of their trip that could have been powered by an electric engine.
By showing them this comparison, it encourages drivers to switch to an e-tron engine -- which is good for the environment as well as the car company's sales. In addition to these unique and helpful applications, the mileage tracking app also measures typical things like distance, duration, average speed and efficiency of the ride. It also provides an overview of a map of the journey, allowing users to potentially spot a better route to take next time.
Key Themes Behind This Trend
- Mileage Tracking Apps
- Opportunity for other car manufacturers to develop their own mileage tracking apps, incorporating unique features to attract users.
- Cost of Business Travel
- Opportunity for companies to develop apps that accurately calculate the cost of business travel, making it easier for employees to expense their trips.
- Electric Vehicle Adoption
- Opportunity for car companies to promote and incentivize the adoption of electric vehicles by showcasing the environmental benefits through mileage tracking apps.
Where This Applies
- Automotive
- Opportunity for automotive companies to integrate mileage tracking apps as a standard feature in their vehicles.
- Technology
- Opportunity for technology companies to develop more advanced and user-friendly mileage tracking apps with additional features.
- Transportation
- Opportunity for transportation companies to use mileage tracking apps to optimize routes, reduce costs, and enhance efficiency.
