Ex-Red Bull marketer Huib van Bockel recently launched an all-natural energy drink that is inspired by the Nepalese sherpas who accompany climbers up Mount Everest. Although there are a number of energy drinks on the market, many are made with artificial and synthetic ingredients. Van Bockel's new beverage is designed to provide a natural alternative to other energy drinks.
The all-natural energy drink is named 'Tenzing,' after Sherpa Tenzing Norgay, who was the first to climb Mount Everest alongside Sir Edmund Hillary. The drink draws inspiration from the ingredients that the Nepalese sherpa rely on as a natural source of energy. As a result, the drink is made from all-natural ingredients such as green tea, guarana, green coffee and rock salts from the Himalayas.
In addition to honoring the lifestyle of Nepalese sherpas, van Bockel has also pledged to donate five percent of the company's profits to ongoing environmental projects in the Himalayas.