The Tenzing Apple & Seaberry energy drink is a refreshing new flavor of the brand's signature beverage that's perfect for consumers to pick up as a way to boost their alertness in a delicious way.
The drink is crafted with British ingredients including Cornish peaberries, Cornish sea salt and British apples to prioritize a refreshing, high-quality flavor. The drink is being launched at Co-op locations in the UK this month where shoppers can pick it up for £2 per can. The drink is naturally rich in vitamin C and antioxidants thanks to the aforementioned seaberries in the recipe.
Cornish Seaberry Founder Seth Pascoe commented on the new Tenzing Apple & Seaberry energy drink saying, "Cornwall is renowned as being a foodie destination, and it’s a big part of the Cornish identity…It’s fantastic to see Tenzing doing the right thing by sourcing ingredients from local producers such as myself. It bolsters the local economy, and as Tenzing is available nationwide, it helps businesses like ours reach a much larger audience.”
Key Themes Behind This Trend
- Local Sourcing
- Brands are incorporating locally sourced ingredients in their products to prioritize high-quality flavor and support local economies.
- Natural & Artisanal
- There is a trend towards natural and artisanal ingredients in the energy drink industry, giving rise to unique flavor combinations.
- Functional Beverages
- Energy drinks are being reimagined as functional beverages with added vitamins and antioxidants in response to consumers' desire for healthier options.
Where This Applies
- Food & Beverage
- Brands in the food and beverage industry can incorporate locally sourced ingredients and create unique flavor combinations to cater to consumers' evolving taste preferences.
- Health & Wellness
- Functional beverage brands can cater to the growing demand for healthier options by adding vitamins and antioxidants to their products.
- Tourism
- Tourism and hospitality industries can highlight and promote local food and beverage offerings to attract visitors who are interested in supporting local businesses and experiencing unique flavors.
