Netflix is dabbling in VR and recently debuted a clip that takes viewers into the 80s world of the 'Stranger Things' series, which is set in a small town in Indiana. Interested consumers can get a look at the creepy and suspenseful scene through any 360 VR viewer. While watching the 360 YouTube video, people can turn around and move through the setting to experience the clip as if they're actually there.
When taking in the video, one can't deny how captivating the experience is. By using the VR clip, Netflix is able to entice consumers to watch its original show, which will increase its audience base for the Stranger Things series. The VR promotion would also help boost Netflix membership as curious consumers sign on to view the eerie show. The company is hoping to eventually to take VR from a gaming experience and translate it into storytelling.
Key Themes Behind This Trend
- Virtual-reality Storytelling
- Explore virtual reality as an innovative way to tell stories and enhance audience experiences.
- 360-degree Video Marketing
- Use 360-degree videos to promote products, services, or events through immersive and engaging experiences.
- VR Movie Streaming
- Introduce VR clips to showcase movie and television series and create a more immersive streaming experience.
Where This Applies
- Entertainment
- Utilize VR to create unique and engaging experiences for audiences, potentially increasing viewership and revenue.
- Marketing
- Incorporate 360-degree videos into marketing campaigns to differentiate from competitors and capture consumer interest.
- Technology
- Develop new VR streaming platforms and improve technology to enhance storytelling and expand consumer markets.
