Trend cluster
Category

Monitored
Energy

Home utilities are monitored and controlled.

Consumption Reduction IncentivesSmart Home Monitoring SensorsPeople-Tracking AppsInnovative Energy SensorsWater Management Tools

Trend

What is the Monitored Energy trend?

Monitored Energy: Extending IOT's infiltration of the home beyond basic connectivity, monitored utilities serve a multitude of modern consumer needs. These include eco-consciousness, curation of the holistic lifestyle, and frugality. Furthermore, this signifies a shift in consumer preference that goes beyond understanding major parts of home life, and intro controlling them.

Trend themes

Themes within the Monitored Energy trend

Three behaviours holding the trend together
01

Monitored utilities

Consumers have a growing preference for controlling their home utilities and appliances through the use of smart systems that monitor their usage patterns and promote eco-consciousness, frugality and healthy lifestyles.

02

Incentives for consumption reduction

Companies in the hospitality industry are monetizing the idea of responsible consumption by offering discounts to guests who monitor and limit their water and energy usage, creating an opportunity for businesses to promote environmental awareness while also retaining customers.

03

Smart home monitoring sensors

The use of built-in sensors and accompanying apps allow for monitoring of various environmental factors, such as motion, temperature, sound, sunlight, and humidity, improving the overall efficiency of living spaces.

Industry implications

What the Monitored Energy trend means for industry

Where the trend changes the playbook
For

Smart home technology

Companies in this industry can explore opportunities to develop innovative products and services that assist in the monitoring and controlling of home utilities.

For

Hospitality

Hotels and resorts can create customized incentives that promote responsible consumption and reward guests for their commitment to sustainable practices.

For

Environmental management

Businesses can improve the efficiency of their operations by implementing smart systems that monitor energy usage and promote waste reduction, ultimately reducing their environmental impact and operating costs.

Workshop question

How might you implement artificial intelligence to increase your brand's efficiency?

Trend signals

Trend signals for Monitored Energy

Trend score 3.7 out of 10, from popularity 58%, activity 45%, freshness 8%.

Popularity58%
Activity45%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Monitored Energy trend

7 featured examples from Jul 4, 2014 to Jul 6, 2017
Consumption Reduction Incentives
CategoryEco

Consumption Reduction Incentives

The Save3 Keycard Encourages Hotel Guests to Conserve Water

The Save3 Keycard is an innovative tool that can disrupt the hospitality industry by promoting sustainable water and energy practices through incentives.

Smart Home Monitoring Sensors
CategoryTech

Smart Home Monitoring Sensors

The iHome iSS50 Smart Home Monitor Keeps Living Spaces Efficient

The iHome iSS50 Smart Home Monitor is relevant to the smart home technology industry, where companies can develop similar solutions to enhance home automation and monitoring capab…

People-Tracking Apps
CategoryTech

People-Tracking Apps

The Marauder’s Map App Shows How People Use Utilities in the Home

Disruptive innovation opportunity for smart home technology companies to develop sensors and apps that track people's movements and utility usage in the home.

Innovative Energy Sensors
CategoryEco

Innovative Energy Sensors

This Energy-Efficient Home Device Keeps Detailed Track of Consumption

Integrating energy-efficient devices and sensors into smart home systems to enhance energy management and improve overall home efficiency.

Water Management Tools
CategoryEco

Water Management Tools

SmartRate by Banyan Water Translates Water Consumption into Dollars Spent

Developing innovative solutions and software platforms for smart water management.

Connected Environment Sensors
CategoryTech

Connected Environment Sensors

The elgato 'Eve Degree' Temperature and Humidity Monitor is Accurate

Opportunity for consumer electronics companies to develop and market smart sensors and monitoring devices for homes and specialized locations.

Atmosphere-Optimizing Systems
CategoryLifestyle

Atmosphere-Optimizing Systems

The Drayton 'miGenie' System Controls Home Utilities

The miGenie system falls within the smart home technology industry, which continues to boom, offering opportunities for companies to offer new products and services that integrate…