Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inedible
Taste
The pursuit of calorie cutting takes an extreme turn.
3.6
Trend score
Trend
What is the Inedible Taste trend?
Inedible Taste: Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education.
Trend themes
Themes within the Inedible Taste trend
Three behaviours holding the trend together01
Edible Innovation
Innovative edible products and experiences are disrupting traditional food and fragrance industries, capitalizing on consumers' desire for unique and memorable experiences.
02
Functional Food
Functional food with added benefits including appetite suppression and stress relief are resonating with health-conscious consumers and gaining traction in the market.
03
Sensory Exploration
Multi-sensory exploration through food and fragrance, like lickable perfumes and candy bubbles for blowing, is an emerging trend that caters to consumers who crave unique, playful experiences.
Industry implications
What the Inedible Taste trend means for industry
Where the trend changes the playbookFor
Food Industry
The food industry is constantly evolving, now focusing on creating unique experiences through edible innovation and functional food to appeal to modern consumers.
For
Fragrance Industry
Fragrance companies are experimenting with edible perfumes and inhalers that provide aromatherapy benefits, tapping into the growing interest in multi-sensory experiences to stand out.
For
Wellness Industry
The wellness industry is expanding to offer products that cater to consumers' desire for functional food, stress relief and appetite suppression, opening up new opportunities for health and wellness brands.
Workshop question
How can you create a loophole through an unpleasant experience for your customer?
Trend signals
Trend signals for Inedible Taste
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 8%.
Popularity56%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Inedible Taste trend
5 featured examples from Feb 13 to Aug 17, 2016CategoryLife-Stages
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
Incorporating candy-flavored bubbles into toys and games can enhance the overall experience for children, leading to innovative product opportunities.
CategoryFashion
Lickable Perfumes
Edible Fragrance Factory is a Line of Unique and Tasty Scents
The fragrance industry can explore the opportunity of creating unique edible fragrances to attract a wider range of customers.
CategoryLifestyle
Aromatic Herbal Inhalers
The 'Zero Degree' Inhaler Design Provides Stress Relief Anywhere
Opportunities exist for designers and manufacturers to provide consumers with more natural and relaxing stress relief solutions
CategoryLifestyle
Cactus-Flavored Chewing Gum
This Brand Sells Gum Made from Hoodia Cactus Extract
The health and wellness industry can explore the potential of appetite-suppressant gum like the Hoodia Super Slim chewing gum.
CategoryLifestyle
Beefy Cheese Candies
Micarna's Meat and Cheese Candies Boast a Savory Flavor
The fusion of meat and cheese in products like Micarna's Meat & Cheese Candies presents disruptive innovation opportunities for the food manufacturing industry.
