The pursuit of calorie cutting takes an extreme turn
Implications - Meal replacements typically take the form of bars or drinks, but for some, constant visibility through social media increases the pressure to adhere to beauty standards. Thus, the pursuit of calorie cutting takes an extreme turn toward the inedible. This speaks to the effects of social media, and the dire need for more media literacy and food education.
Workshop Question - How can you create a loophole through an unpleasant experience for your customer?
Trend Themes
1. Edible Innovation - Innovative edible products and experiences are disrupting traditional food and fragrance industries, capitalizing on consumers' desire for unique and memorable experiences.
2. Functional Food - Functional food with added benefits including appetite suppression and stress relief are resonating with health-conscious consumers and gaining traction in the market.
3. Sensory Exploration - Multi-sensory exploration through food and fragrance, like lickable perfumes and candy bubbles for blowing, is an emerging trend that caters to consumers who crave unique, playful experiences.
Industry Implications
1. Food Industry - The food industry is constantly evolving, now focusing on creating unique experiences through edible innovation and functional food to appeal to modern consumers.
2. Fragrance Industry - Fragrance companies are experimenting with edible perfumes and inhalers that provide aromatherapy benefits, tapping into the growing interest in multi-sensory experiences to stand out.
3. Wellness Industry - The wellness industry is expanding to offer products that cater to consumers' desire for functional food, stress relief and appetite suppression, opening up new opportunities for health and wellness brands.
