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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,320 more

Branded Documentary

As a step toward authenticity, organizations fund informative content

Implications - In the digital age, brands need to prioritize transparency while finding a way to engage consumers. Branded documentaries satisfy this need by pivoting away from pitching consumers and toward educating them. This desire for education has popularized documentaries among consumers in general, creating a great opportunity for brands to join the conversation.
Workshop Question - Where can you incorporate a stronger sense of transparency into your brand and product education?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
88,761 Total Clicks
Date Range:
Mar 16 — Aug 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Israeli Culinary Documentaries
Israeli Culinary Documentaries
Roger Sherman is Producing a Film on Dynamic Israeli Cuisine
American filmmaker Roger Sherman is currently working on a documentary on the world of Israeli cuisine. The ambitious project will aim to introduce the world to the dynamic nature of Israeli cuisine... MORE
play_circle_filled Branded Food Documentaries
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... MORE
play_circle_filled Cosmetics Brand Social Documentaries
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... MORE
play_circle_filled Shoe Employee Documentary Series
Shoe Employee Documentary Series
This Reebok Ad is Part of a Promotional Short Documentary Series
Reebok is promoting its brand through the use of short documentaries, making for a Reebok ad with a genuine feel that connects to consumers and the lifestyle the brand looks to appeal to. The... MORE
play_circle_filled Celebrity Storytelling Ads
Celebrity Storytelling Ads
'Wild Turkey Bourbon' Shows Its History Through Authentic Short Films
Kentucky-based Wild Turkey Bourbon uses a short film to tell consumers about its history. Actor Matthew McConaughey is the star of the documentary and recounts his discovery of the company and touts... MORE

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