Category
Lifestyle
Assisted Choices
Trend cluster
Category
Hygiene
Portability
Female wellness products are created for discrete transportation and storage.
5.1
Trend score
Trend
What is the Hygiene Portability trend?
Hygiene Portability: Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed.
Trend themes
Themes within the Hygiene Portability trend
Three behaviours holding the trend together01
Hygiene Portability
Smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living.
02
Discreet Packaging
Uniform hygiene packaging concept to avoid the stigma associated with shopping for feminine hygiene products.
03
Cleaning Tool Innovation
Simplifying the process of cleaning makeup brushes with Practk Palmat Brush Cleaner.
Industry implications
What the Hygiene Portability trend means for industry
Where the trend changes the playbookFor
Branding and Packaging
Companies can consider adopting female-focused packaging aesthetics that convey sympathetic messages.
For
Feminine Hygiene Products
Creating innovative feminine hygiene products that allow for more discreet storage and transportation, such as emergency tampon necklaces, flip-over sanitary napkin packaging, and ultra-discreet packaging concepts.
For
Beauty Industry
Developing cleaning tools that are compact, flexible, and designed for quick and easy use such as Practk Palmat Brush Cleaner.
Workshop question
Considering the practical applications of your offerings, how can you make that experience more intuitive for the consumer?
Trend signals
Trend signals for Hygiene Portability
Trend score 5.1 out of 10, from popularity 71%, activity 75%, freshness 8%.
Popularity71%
Activity75%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hygiene Portability trend
4 featured examples from Sep 2, 2015 to Aug 19, 2016CategoryLifestyle
Discreet Sanitary Napkin Packaging
Two Students Help Make Feminine Hygiene Less Embarassing
The feminine hygiene industry can embrace the opportunity to create innovative and discreet packaging solutions for pads and tampons.
CategoryFashion
Makeup Brush Cleaning Tools
The Practk Palmat Brush Cleaner Makes It Easy to Clean Makeup Brushes
The beauty and cosmetics industry can benefit from the development of innovative makeup brush cleaning tools that simplify the cleaning process and enhance hygiene.
CategoryMarketing
Ultra-Discreet Hygiene Packaging
This Discreet Packaging Concept Offers Privacy at the Drug Store
Opportunity for packaging companies to develop discreet and well-designed solutions that cater to personal hygiene products.
CategoryFashion
Emergency Tampon Necklaces
This Necklace Doubles as Back-Up Feminine Hygiene Storage
The fashion industry can benefit from this multipurpose tampon holder necklace to incorporate functional and trendy pieces into their lineup.
