Female wellness products are created for discrete transportation and storage
Implications - Targeting the Millennial female consumer, brands produce smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living. By reducing size and adding female-focused packaging aesthetic, brands are able to convey a sympathetic message that reinforces the need for personal care products that are easily stored or concealed.
Workshop Question - Considering the practical applications of your offerings, how can you make that experience more intuitive for the consumer?
Trend Themes
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Hygiene Portability — Smaller packaging for hygiene and wellness products that are ideal for office jobs or college campus living.
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Discreet Packaging — Uniform hygiene packaging concept to avoid the stigma associated with shopping for feminine hygiene products.
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Cleaning Tool Innovation — Simplifying the process of cleaning makeup brushes with Practk Palmat Brush Cleaner.
Industry Implications
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Branding and Packaging — Companies can consider adopting female-focused packaging aesthetics that convey sympathetic messages.
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Feminine Hygiene Products — Creating innovative feminine hygiene products that allow for more discreet storage and transportation, such as emergency tampon necklaces, flip-over sanitary napkin packaging, and ultra-discreet packaging concepts.
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Beauty Industry — Developing cleaning tools that are compact, flexible, and designed for quick and easy use such as Practk Palmat Brush Cleaner.
