Sweat and bacteria build-up are tackled with natural, organic solutions
Implications - Seeking to integrate a greater element of environmental awareness into everyday hygiene, consumers are turning to additive-free solutions. Turning to herbal and all-natural products for odor control and skin protection, consumers are seeking to maintain their health in such a way that doesn’t compromise personal hygiene and also serves as a commitment to sustainable practices.
Workshop Question - How is your consumer different today from five years ago? Has your brand adapted appropriately?