Category
Tech
Delegated Interfaces
Trend cluster
Category
Controlled
Connectivity
Consumers get more control over their mobile connection.
3.0
Trend score
Trend
What is the Controlled Connectivity trend?
Controlled Connectivity: For many consumers -- particularly Hispanic consumers in North America -- the cellular device is the main source of Internet access. Maximizing on this, network providers and device manufacturers are giving consumers more control over their connectivity. This speaks to the need for customization and the necessity of integrating consumer behavior into even the most technical of products.
Trend themes
Themes within the Controlled Connectivity trend
Three behaviours holding the trend together01
WiFi-First Smartphones
This trend is disrupting the traditional mobile network plan by introducing Wi-Fi first smartphones with freedom to easily switch between Wi-Fi & mobile network.
02
Signal-Improving Phone Cases
This trend is disrupting the traditional phone cases by introducing cases that not only offers extra battery but also improves the signal and durability of the phone.
03
Custom Data Plans
This trend allows consumers to personalize their own phone plans which can make a significant impact on how the traditionally-priced plans are structured.
Industry implications
What the Controlled Connectivity trend means for industry
Where the trend changes the playbookFor
Wireless Services Providers
Introducing Wi-Fi-first smartphones and mobile LTE hotspots can benefit wireless services providers such as Verizon, AT&T, and T-Mobile alike for better connectivity and custom data plans.
For
Mobile Network Manufacturers
Signal-improving phone cases offer opportunities for companies like Apple and Samsung to improve user experiences and increase phone durability.
For
Consumer Electronics Accessories
Custom data plans and signal-improving phone cases are significant innovations for accessories manufacturers like Mophie, OtterBox and Belkin can take advantage of to gain a competitive edge.
Workshop question
What is consumer behavior within your industry indicating about how your offerings are utilized? Can you streamline that?
Trend signals
Trend signals for Controlled Connectivity
Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 8%.
Popularity40%
Activity42%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Controlled Connectivity trend
4 featured examples from Nov 4, 2015 to Aug 5, 2016CategoryTech
Wi-Fi-First Smartphones
This Smartphone Will Use Wi-Fi Hotspots Whenever Possible
This industry can leverage the Wi-Fi-first smartphone trend by offering specialized plans and services for users who prioritize Wi-Fi usage instead of mobile data.
CategoryTech
Signal-Improving Phone Cases
The 'mJoose' Smartphone Battery Case Betters Your Phone Signal
Mobile phone companies could think about developing an ecosystem to support case's cellular connectivity.
CategoryArt & Design
Custom Data Plans
T-Mobile's 'Smart Fit' Plan is Tailor-Made Based on 30 Days of Usage
Telecommunications industry is continuously innovating with personalized data plans like T-Mobile's Smart Fit.
CategoryTech
Mobile LTE Hotspots
The SuperNova LTE Hotspot Offers Free Connectivity from FreedomPop
The telecommunications industry can leverage the trend of free Internet by offering similar services to gain a competitive edge.
