Consumers get more control over their mobile connection
Implications - For many consumers -- particularly Hispanic consumers in North America -- the cellular device is the main source of Internet access. Maximizing on this, network providers and device manufacturers are giving consumers more control over their connectivity. This speaks to the need for customization and the necessity of integrating consumer behavior into even the most technical of products.
Workshop Question - What is consumer behavior within your industry indicating about how your offerings are utilized? Can you streamline that?
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Nov 15 — Aug 16
Consumer Insight Topics: