Trend cluster
Category

Gamer
Voyeurism

Out-of-home gaming draws crowds to public spaces.

VR Gaming CafesProfessional Gamer CafesGamer Pop-Up HotelsProfessional Esports StadiumsSoda Brand Gaming Competitions

Trend

What is the Gamer Voyeurism trend?

Gamer Voyeurism: At-home consoles encourage solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers.

Trend themes

Themes within the Gamer Voyeurism trend

Three behaviours holding the trend together
01

Rise of public gaming and spectatorship

Opportunities for public venues and face-to-face events.

02

Integration of VR technology in gaming cafes

Chance to tap into existing user base and attract new gamers.

03

Professional esports stadiums and dedicated venues

Opportunities for immersive live experiences and a chance to establish a regional or global hub for esports events.

Industry implications

What the Gamer Voyeurism trend means for industry

Where the trend changes the playbook
For

Gaming Industry

Opportunities for manufacturers to build new gaming hardware, software, and interactive games.

For

Hospitality Industry

Opportunities for hotels and cafes to offer gaming-themed experiences and capture new markets.

For

Entertainment Industry

Opportunities for venues to host live gaming events and attract new and diverse audiences.

Workshop question

How can your brand transcend expectations to create an enhanced product or service?

Trend signals

Trend signals for Gamer Voyeurism

Trend score 5.0 out of 10, from popularity 70%, activity 73%, freshness 8%.

Popularity70%
Activity73%
Freshness8%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Gamer Voyeurism trend

12 featured examples from Mar 22, 2014 to Apr 19, 2018
VR Gaming Cafes
CategoryTech

VR Gaming Cafes

This Partnership Will Bring VR Content to China's Gaming Cafes

Disruptive Innovation Opportunity: The VR gaming industry can leverage partnerships with gaming cafes to expand its user base and increase adoption of VR technology.

Professional Gamer Cafes
CategoryTech

Professional Gamer Cafes

The Alienware Internet Cafe in China is Like Entering the Matrix

The gaming and esports industry stands to benefit from the introduction of professional gamer cafes that offer unique gaming experiences to their customers.

Gamer Pop-Up Hotels
CategoryMarketing

Gamer Pop-Up Hotels

Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites

Hotels can capitalize on the popularity of gaming by creating gamer-specific rooms or collaborating with gaming brands for immersive experiences.

Professional Esports Stadiums
CategoryTech

Professional Esports Stadiums

'Esports Stadium Arlington' Will Provide Immersive Live Experiences

Opportunity for architects and design firms to create specialized esports stadium designs that offer a unique and immersive experience for esports events.

Soda Brand Gaming Competitions
CategoryMarketing

Soda Brand Gaming Competitions

Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters

Beverage industry brands can benefit from hosting gaming events and live streaming them to increase engagement and reach a younger demographic.

Gamer-Specific Stadiums
CategoryTech

Gamer-Specific Stadiums

Permanent Arenas will Put Professional Gaming in the Public Eye

The development of gaming-specific stadiums may represent the potential convergence of traditional and video gaming entertainment markets.

Middle Eastern Esports Stadiums
CategoryTech

Middle Eastern Esports Stadiums

Dubai is Entering the eSports World with the Dubai X-Stadium

Esports-stadium development presents a disruptive innovation for the entertainment industry, offering a unique revenue stream through video gaming events and attracting a new audi…

High-End Internet Cafes
CategoryBusiness

High-End Internet Cafes

'Wangyu e-Sports' is a Hybrid Internet Cafe for Avid Gamers

The gaming industry has the potential to thrive with the rising demand for high-quality gaming experiences.

Multi-City eSports Tournaments
CategoryTech

Multi-City eSports Tournaments

The eSports Tournament Will Draw Top Gamers from Across the World

The WESG event showcases the potential for business opportunities in organizing and hosting large-scale eSports tournaments.

Student-Designed Gaming Festivals
CategoryTech

Student-Designed Gaming Festivals

The Level Up 2016 Student Games Showcase Honors Young Developers

Opportunity for video game developers to discover and collaborate with promising student designers and benefit from their fresh ideas.

Girls-Only Gamer Parties
CategoryTech

Girls-Only Gamer Parties

Microsoft Japan Threw an Xbox Party Exclusively for Girl Gamers

The gaming industry can benefit from creating more opportunities and events that cater specifically to women, allowing for a more inclusive and diverse gaming community.

Integrated Gaming Tournament Systems
CategoryTech

Integrated Gaming Tournament Systems

ESL and Microsoft Have Collaborated For Xbox Live

Gaming companies can leverage integrated tournament systems to boost player engagement and revenue streams.