Gamer Voyeurism

Out-of-home gaming draws crowds to public spaces

Implications - At-home consoles encourage solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers.
SCORE 5.8
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112,921 Total Clicks
Mar 14 - Aug 16
Warm
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Featured Examples
VR Gaming Cafes - This Partnership Will Bring VR Content to China's Gaming Cafes
SCORE 7.7
Hot 5,145 Clicks Pub: Jun 14, 16
VR Gaming Cafes
This Partnership Will Bring VR Content to China's Gaming Cafes
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Professional Gamer Cafes - The Alienware Internet Cafe in China is Like Entering the Matrix
SCORE 6.7
Warm 8,578 Clicks Pub: Dec 7, 15
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Soda Brand Gaming Competitions - Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
SCORE 5.2
Warm 1,069 Clicks Pub: Aug 8, 16
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
In an attempt to reach a new demographic, Coca Cola held a gaming competition between four players that it then live streamed to a larger audience. The world of online gaming is vast and brings in... [More]
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SCORE 3.5
Mild 2,591 Clicks Pub: Mar 21, 14
Gamer-Specific Stadiums
Permanent Arenas will Put Professional Gaming in the Public Eye
With professional gaming on the rise, there will soon be major stadiums built specifically for video game events. Currently, video game championships play out of pop-up venues, which are typically... [More]
High-End Internet Cafes - 'Wangyu e-Sports' is a Hybrid Internet Cafe for Avid Gamers
SCORE 4.7
Average 5,479 Clicks Pub: Jun 2, 16
High-End Internet Cafes
'Wangyu e-Sports' is a Hybrid Internet Cafe for Avid Gamers
With high-end computer equipment and a full-service snack bar, Wangyu e-Sports is changing the face of Internet gaming in China. Unlike the dark and seedy internet cafes of the past, this hybrid... [More]
Multi-City eSports Tournaments - The eSports Tournament Will Draw Top Gamers from Across the World
SCORE 4.6
Average 264 Clicks Pub: Jun 3, 16
Multi-City eSports Tournaments
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China’s leading e-commerce company Alibaba recently announced that it has teamed up with the Singaporean social networking company YuuZoo to launch an eSports tournament that will take place... [More]
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