Out-of-home gaming draws crowds to public spaces
Implications - At-home consoles encourage solitude, causing concerns for social skills among the gaming community. However a shift toward public gaming and spectatorship shows a rise of communal, interactive gaming that opens opportunities for public venues and face-to-face events. This shows an increased relationship between the digital and physical worlds that battles the negative stereotypes of digital-age consumers.
Workshop Question - How can your brand transcend expectations to create an enhanced product or service?
Trend Themes
1. Rise of Public Gaming and Spectatorship - Opportunities for public venues and face-to-face events.
2. Integration of VR Technology in Gaming Cafes - Chance to tap into existing user base and attract new gamers.
3. Professional Esports Stadiums and Dedicated Venues - Opportunities for immersive live experiences and a chance to establish a regional or global hub for esports events.
Industry Implications
1. Gaming Industry - Opportunities for manufacturers to build new gaming hardware, software, and interactive games.
2. Hospitality Industry - Opportunities for hotels and cafes to offer gaming-themed experiences and capture new markets.
3. Entertainment Industry - Opportunities for venues to host live gaming events and attract new and diverse audiences.
