As part of the marketing to launch the Captain America: Civil War movie, the Iron Man Xbox One special edition console has been unveiled to the delight of gamers everywhere.
Inspired by the aesthetic of Stark Industries -- the fictional company of the Iron Man himself, Tony Stark -- the Iron Man Xbox One features an all-white console and controller. A mini arc reactor is housed in the center of the console and even appears on the controller where the Xbox logo would traditionally be found.
Instead of being branded as an Xbox, the Iron Man Xbox One special edition console is emblazoned with the logo of Stark Industries to convey that the unit is for the Iron Man himself. Consumers in France have the ability to win one of the Iron Man Xbox One consoles by entering a sweepstakes to celebrate the new film.