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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Gamified Proliferation

Brands spread their reach through innovation inspired by Pokémon Go

Implications - The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate.
Workshop Question - What pop culture icon or reference would your consumer most strongly identify with?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
97,789 Total Clicks
Date Range:
Jul 16 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Rejuvenating Gamer Care Packages
Rejuvenating Gamer Care Packages
The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
The Washington-based company Grooming Lounge recently rolled out the PokéMAN Care Package as a way for avid gamers to combat the effects of extended game play. With Pokémon Go quickly becoming the... MORE
Anime-Inspired Sneakers
Anime-Inspired Sneakers
'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes
Pokémon fans who also consider themselves to be sneaker aficionados would love the anime-inspired sneakers featured on ‘PokéID.’ The crowdsourced PokéID concept was developed by two... MORE
Anime Gaming Taxis
Anime Gaming Taxis
Pokemon GO Players Can Hitch a Ride to Catch Pokemon
Pokemon GO players can up the ante by getting a personal driver to help them capture Pokemon. Pokemon GO frenzy is spreading around the globe so it only makes sense that companies and entrepreneurs... MORE
Anime-Themed Fitness Apps
Anime-Themed Fitness Apps
The PokeFit App is the Supplementary Fitness App for Pokemon Go Users
For Pokemon Go players the PokeFit app can help users keep track of their daily fitness while playing the game. The PokeFit app is a supplementary platform that adds a fitness dashboard to the... MORE
Gamified Anime Marathons
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
Pokérun is Virgin Active’s newest 5K and it’s all based on the augmented reality game that’s taken the world by storm, Pokémon GO. The novel idea will launch in London, England.... MORE
play_circle_filled Maternal Gamer Vlogs
Maternal Gamer Vlogs
This Vlogging Site Carried Out a Study About Pokemon-Induced Labor
Featuring thousands of parenting-related videos, ‘Channel Mum’ is a vlogging site that offers advice, comfort and “life hacks” for mothers—and its interesting survey... MORE

Related Trend Reports & Custom Market Research

Related Examples

Adorable Anime Bookmarks
Adorable Anime Bookmarks
Pokemon Characters Dive into Books with the 'GO bookmarks' Series
Anime Monster Emoticons
Anime Monster Emoticons
The Pokémoji Keyboard Turns Pokemon into Smartphone Emojis
Responsive AR Environments
Responsive AR Environments
'Interactive Dynamic Video' Lets Virtual Characters Move Real Objects
Anime Game Food Partnerships
Anime Game Food Partnerships
McDonald's Japan and Pokemon Go Turn Each Location Into a Poke Stop
Game-Inspired Footwear
Game-Inspired Footwear
Vixole's Smart Sneaker Has a Digital Interface with Pokemon Go Capabilities
Viral Game College Courses
Viral Game College Courses
This College Offers a Class on Pop Culture Games Like Pokemon Go
Game-Continuing Wearables
Game-Continuing Wearables
This Official Pokemon Go Wristband Allows Wearers to Play On the Go
AR Anime Dates
AR Anime Dates
In Addition to Dinner Dates, the Dine App Encourages Couples to Catch Pokemon
Productive Parenting Apps
Productive Parenting Apps
The Finny App Ensures That Children Continue Learning While Playing
play_circle_filled Realistic Parenting Campaigns
Realistic Parenting Campaigns
The Parenting Unfiltered Ad Shows the Difficulties of Raising Kids
Assistive AR Anime Apps
Assistive AR Anime Apps
The Willow App Acts As Your Personal Pokemon Go Guide
3D-Printed Gaming Cases
3D-Printed Gaming Cases
This 3D-Printed Phone Case Makes It Easier to Play Pokémon Go
play_circle_filled Personalized Fatherhood Campaigns
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
Video Game Dating Apps
Video Game Dating Apps
PokéDates is a Dating App for Pokémon Go Players
Anime Character Fragrances
Anime Character Fragrances
The Pokémon Eau de Toilette is a Fragrance for Pokémon Go Players
Anime Character Dance Parties
Anime Character Dance Parties
This Toronto Bar is Hosting a Nintendo Dance Party
Locating Anime Monster Maps
Locating Anime Monster Maps
The Poke Radar Shows Pokemon Go Players Where the Best are Hidden
Anime Gaming Battery Cases
Anime Gaming Battery Cases
The Pokedex Battery Allows For Longer Pokemon GO Sessions
Video Game Search Filters
Video Game Search Filters
Yelp Users Can Now Filter Their Results Based on Nearby Pokéstops
Anime Chat Apps
Anime Chat Apps
'GoChat' is a Companion Messenger for Pokemon Go
Anime-Inspired Dog Walks
Anime-Inspired Dog Walks
Pokémon Go is Being Used to Attract Animal Shelter Volunteers
Game-Saving Helper Drones
Game-Saving Helper Drones
The 'Pokedrone' Goes Where Pokemon Go Users Can't to Catch Pokemon
Game-Inspired Anime Films
Game-Inspired Anime Films
The Pokémon Go Popularity Might Lead to a New Film for the Franchise
play_circle_filled Millennial Parenting Shows
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
Adult Anime Apps
Adult Anime Apps
The App Lets You Enjoy a Modified Version Of Pokemon For Adults
Concierge Rideshare Apps
Concierge Rideshare Apps
UberLife Offers a More Rounded Travel Experience with Recommendations
Non-Profit Ridesharing Platforms
Non-Profit Ridesharing Platforms
RideAustin Offers Community-Focused Ridesharing Services
AR Anime Games
AR Anime Games
The 'Pokemon Go' Game Integrates Mobile and Wearable Technology
Sport-Centric Music Festivals
Sport-Centric Music Festivals
The Great Wall Run Festival Combines Live Music with a 5K Race
Premium Rideshare Loyalty Promotions
Premium Rideshare Loyalty Promotions
Uber is Offering Loyalty Rewards for UberBLACK Customers
Anime Character Lingerie
Anime Character Lingerie
The New Pokémon Lingerie Line Celebrates the Brand's 20th Anniversary
Philanthropic Disco Runs
Philanthropic Disco Runs
CoppaFeel! is Throwing a Charity Fun Run and Silent Disco Hybrid
Creativity-Promoting Playgrounds
Creativity-Promoting Playgrounds
This Adventure Playground in New York Promotes Imaginative Play
play_circle_filled The Power of Listening
The Power of Listening
Celeste Headlee’s Talk on Conversation Explains Vital Communication Skills
Video Game Anniversary Stunts
Video Game Anniversary Stunts
An Army of Pikachus Took Over NYC for the Pokemon 20th Anniversary
Irish-Themed Fun Runs
Irish-Themed Fun Runs
The Achilles 5K Run and Walk Celebrates St. Patrick's Day 2016
Creature-Capturing Games
Creature-Capturing Games
The Pokémon Adventure Interactive Game Has Players Throwing Pokéballs
Culture-Honoring Footwear
Culture-Honoring Footwear
Nike's 2016 Black History Month Collection Boasts Vibrant Colorways
Milestone Basketball Sneakers
Milestone Basketball Sneakers
These Nike ID Celebrate LeBron James Scoring 25,000 Game Points
Artful Fitness Groups
Artful Fitness Groups
'The Local Skill' Fuses Community Workouts with Art
Customized Sneaker Expansions
Customized Sneaker Expansions
Nike ID Comes to Canada in Time for the Holiday Season
play_circle_filled Equality-Focused Soup Ads
Equality-Focused Soup Ads
This #RealRealLife Ad Promotes Campbell's Gay Parents & Star Wars
3D-Printed Sneakers
3D-Printed Sneakers
Nike's COO Eric Sprunk Envisions a Tech-Heavy DIY Future
play_circle_filled Augmentation Anime Apps
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
Problematic Parenting Photos
Problematic Parenting Photos
The 'Average Parent Problems' Instagram Celebrates Parenting Fails
Hyper-Protective Parenting Shows
Hyper-Protective Parenting Shows
'World's Worst Mom' Features Extreme Helicopter Parenting
Sporty Slime Events
Sporty Slime Events
The 5K Slime Run Boasts Messy Obstacles and Zones
Monster Mashed Fantasy Banners
Monster Mashed Fantasy Banners
Pokemon Mashed with Game of Thrones Banners is Amazing
Reverse-GPS Geocaches
Reverse-GPS Geocaches
Rickp Adds a New Challenge to the Game of Geocaching
Customizable Sneakers
Customizable Sneakers
Nike ID Takes Customization to the Next Step