Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Proliferation
Brands spread their reach through innovation inspired by Pokémon Go.
5.0
Trend score
Trend
What is the Gamified Proliferation trend?
Gamified Proliferation: The continued widespread obsession with Pokémon Go has seen increasing applications for businesses seeking relevant ways to engage new consumers and increase social traction, making the gamified app an ideal co-branding platform to diversify innovation based on a concept that is instantly recognizable to consumers around the world. The pervasive reach of the AR anime app annotates a shift in the physical digital divide towards a more streamlined convergence of technology with everyday life, creating an increasingly integrated reality that brands must learn to navigate.
Trend themes
Themes within the Gamified Proliferation trend
Three behaviours holding the trend together01
Gamification
Using gamification to increase engagement and social traction for brands by leveraging popular digital games like Pokémon Go.
02
Anime-inspired fitness
Combining anime and fitness to create a new category of interactive events and fitness apps that make exercising more engaging.
03
Anime-inspired products
Using anime characters to create trendy, customized products like sneakers that appeal to fans of both anime and a specific product category.
Industry implications
What the Gamified Proliferation trend means for industry
Where the trend changes the playbookFor
Digital Marketing
Gamification offers opportunities to brands to engage potential customers lured by games like Pokemon Go.
For
Fitness
Anime-inspired fitness activities can drive more public engagement and fitness app usage by bringing more fun to the fitness world.
For
Fashion and Apparel
Anime-inspired fashion products such as sneakers or other personalized items can appeal to anime lovers and sneaker fans.
Workshop question
What pop culture icon or reference would your consumer most strongly identify with?
Trend signals
Trend signals for Gamified Proliferation
Trend score 5.0 out of 10, from popularity 75%, activity 66%, freshness 8%.
Popularity75%
Activity66%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Proliferation trend
6 featured examples from Jul 12 to Aug 9, 2016CategoryPop Culture
Rejuvenating Gamer Care Packages
The PokéMAN Care Package Helps Gamers Look and Feel Refreshed
This trend is most directly related to the gaming industry as it caters to gamers who spend long hours playing games such as Pokémon Go.
CategoryFashion
Anime-Inspired Sneakers
'PokéID' Pairs Pokémon Characters with Personalized NIKEiD Shoes
The fashion industry can explore the trend of anime-inspired sneakers to attract a niche audience and capitalize on the intersection of popular culture and footwear.
CategoryTech
Anime Gaming Taxis
Pokemon GO Players Can Hitch a Ride to Catch Pokemon
The transportation industry can incorporate anime gaming and e-sports enthusiasts as a new market by offering personalized experiences for game players.
CategoryTech
Anime-Themed Fitness Apps
The PokeFit App is the Supplementary Fitness App for Pokemon Go Users
Creating innovative gaming experiences by incorporating fitness aspects to encourage active gameplay and attract health-conscious players.
CategoryTech
Gamified Anime Marathons
Runners Can Play 'Pokémon Go' at Virgin Active's 'Pokérun'
Integrating augmented reality technology and online gaming into fitness programs to attract a wider range of participants and enhance the overall experience.
CategorySocial Media
Maternal Gamer Vlogs
This Vlogging Site Carried Out a Study About Pokemon-Induced Labor
Tech companies can develop innovative products and services that cater to the intersection of gaming and parenthood.
