The Washington-based company Grooming Lounge recently rolled out the PokéMAN Care Package as a way for avid gamers to combat the effects of extended game play. With Pokémon Go quickly becoming the obsession of consumers of all ages, many people have been left feeling the effects of the virtual addiction. This care package helps users rejuvenate so they can return to the game feeling alert and refreshed.
Grooming Lounge's PokéMAN Care Package is a comprehensive kit for "men who may be more focused on gaming than grooming." The kit includes Urth Face Balm with SPF 15 for sunburn prevention, powder deodorant for keeping sweat at bay, Kiehl's Age Defender Eye Repair for tired eyes and a number of other refreshing grooming products.
As Pokémon Go continues to rise in popularity, this cheeky grooming kit demonstrates a clever way that brands can capitalize on the virtual obsession.