Featuring thousands of parenting-related videos, 'Channel Mum' is a vlogging site that offers advice, comfort and "life hacks" for mothers -- and its interesting survey revealed that expecting mothers are using the new 'Pokemon Go' game in a unique way.
The website offers videos that are targeted at expecting mothers as well as mothers of children of all ages -- from newborns to teenagers. The vlogging site collaborates with moms and businesses to create these parenting videos, resulting in a comprehensive archive that covers a variety of different subjects. One of its most interesting studies revealed that 53% of expecting mothers that are fans of the site used the Pokemon Go app to help induce labor.
By putting a playful twist on pre-birth exercises that are proven to help induce labor, this blog post reveals the wide range of influences that Pokemon Go has on not only traditional gamers but also Millennial moms.
What's Driving This Trend
- Gamification of Pregnancy
- There is an opportunity to develop apps and services that use gamification techniques to help expecting mothers with their pregnancy journey.
- Influence of Gaming Culture on Parenting
- Businesses can explore partnerships with gaming influencers and online communities to tap into the growing market of Millennial moms.
- Unconventional Uses of Popular Apps
- Entrepreneurs can identify unconventional ways in which popular apps like Pokemon Go can be utilized by target demographics, such as expecting mothers.
Who This Affects Most
- Tech and Gaming
- Tech companies can develop innovative products and services that cater to the intersection of gaming and parenthood.
- Fitness and Wellness
- Fitness brands have an opportunity to incorporate gamification elements into their pregnancy-related products to make exercise and labor induction more engaging for expectant mothers.
- Parenting and Lifestyle
- Parenting companies and vlogging sites can explore partnerships to create content that bridges the gap between gaming culture and modern parenting.
