100 Thieves has formed an exciting collaboration with Google Play and Niantic, the minds behind the popular mobile game Pokémon GO. As a part of the company's related projects, it hosts an annual festival inspired by the game.
Google Play will orchestrate engaging activities and immersive experiences throughout the festival to delight attendees. Notably, there will be special meet-and-greet sessions with some of the most popular streamers from the 100 Thieves roster.
The event offers even more exclusive perks for members of the Google Play Points Gold+ program as these members will have the chance to interact personally with celebrated 100 Thieves talents such as Rachell Marie ‘Valkyrae’ Hofstetter, Leslie Ann ‘Fuslie’ Fu, and other well-known streamers. Gold+ members will also be able to purchase exclusive, limited-edition merchandise.
Image Credit: 100 Thieves, Google, Niantic
What's Driving This Trend
- Interactive-festival-experiences
- Immersive and interactive festival environments engage attendees through real-world activities connected to virtual gaming.
- Exclusive-membership-rewards
- Access to limited-edition merchandise and personal interactions with influencers enhances the value proposition for premium membership programs.
- Influencer-meet-and-greets
- Meet-and-greet sessions with popular streamers provide unique opportunities for fan engagement and foster stronger community connections.
Who This Affects Most
- Mobile-gaming
- Partnerships with popular mobile games create dynamic marketing opportunities and enhance in-game event experiences.
- Event-management
- Coordinating large-scale, interactive events with celebrity influencers introduces new platforms for audience engagement and activation.
- Merchandising
- Offering exclusive merchandise at events capitalizes on fan loyalty and drives additional revenue streams.
