The #HumGamerHain hashtag has been booming on Twitter recently and shows just how big the U Cypher Championship is going to be. The popular hashtag comes with a flashy music video, both of which are meant to support and advertise the event. This upcoming -esports tournament is poised to be India's first televised event of its kind. The video, entitled 'title track,' has already been viewed over 300,000 times on YouTube, with another 30 thousand views coming from Twitter.
The U Cypher Championship is being run by U Sports, a Mumbai based company known for owning a professional kabaddi team, and having investments in soccer and motorsports. The ultimate goal of this event, and advertising campaign, is to raise the spectacle of e-sports up to a higher plateau in India. The event will feature six Indian teams, across three gaming consoles, and will spotlight games like Counter-Strike: Global Offensive, DOTA 2, Tekken 7 and Real Cricket 17. With e-sports growing massively in the world, this initiative by U Sports is a logical step in bringing the phenomenon to a huge market.