Shunwang recently teamed up with HTC to add VR content to the software it uses in China's many gaming cafes. As the leading software provider for gaming cafes in China, Shunwang's new partnership could introduce a new generation of gamers to VR technology.
As of right now, Shunwang's software reaches more than 110 million users through its gaming cafe partnerships. Now the company is bringing VR content to its platform, by testing out a gaming concept that uses HTC Vive. The idea is to offer arcade-style VR zones within gaming cafes, where users can pay a fee to use the system for a certain amount of time. The company has already opened a number of these VR zones at cafes in Shanghai, Beijingm Guangzhou and Hangzhou and plans to eventually roll out the concept in each of the 100,000 cafes that it services.
With many Western game developers looking to bring VR content to China, Shunwang's new partnership provides an easy way for brands to tap into an existing userbase.