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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Deprecating Pretty

Makeup artists infuse content with humor to highlight self-awareness

Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry.
Workshop Question - How can your brand incorporate humour into your marketing plan to engage consumers?
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 31 Examples:
123,301 Total Clicks
Date Range:
Mar 16 — Aug 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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