Deprecating Pretty

Makeup artists infuse content with humor to highlight self-awareness

Implications - The cosmetics industry has undergone a revolution thanks to vlogging, however, oversaturation with makeup artists posting aspirational looks has caused a backlash. This coincides with a shift from a predominantly Millennial audience to one filled with members of Gen Z who prefer realism. Humor satisfies both parties while maintaining an element of fun that is essential to this industry.
SCORE 4.6
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98,959 Total Clicks
Mar 16 - Aug 16
This Year and Untested
FashionCosmetics
Featured Examples
Dramatic Weiner Makeup - Grace Helbig's National Hot Dog Day Look is Inspired by Drag Queen Makeup
SCORE 5.9
Warm 241 Clicks Pub: Jul 15, 16
Dramatic Weiner Makeup
Grace Helbig's National Hot Dog Day Look is Inspired by Drag Queen Makeup
In honor of National Hot Dog Day today, YouTuber and comedian Grace Helbig created an unusual look inspired by drag queen makeup. The Internet personality and former star of The Grace Helbig Show on... [More]
Extreme Makeup Tutorials - Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube
SCORE 5.7
This Year and Warm 194 Clicks Pub: Jul 25, 16
Extreme Makeup Tutorials
Jenna Marbles Experimented with the 100 Layers of Product Fad on YouTube
Jenna Marbles has remained one of the biggest stars on YouTube for years due to her humorously sarcastic personality and her ability to create videos surrounding some of the most buzzed-about topics... [More]
Presidential Makeup Tutorials - This Beauty Tutorial Shows Viewers How to Look Like Donald Trump
SCORE 3.6
Mild 169 Clicks Pub: Mar 8, 16
Presidential Makeup Tutorials
This Beauty Tutorial Shows Viewers How to Look Like Donald Trump
YouTuber Tess Paras has gone political with her latest makeup tutorial. Providing some comedic relief during America’s trying 2016 presidential elections, Paras is showing her devoted viewers... [More]
Celebrity Feud Face Makeup - Grace Helbig Demonstrates DIY Snake Makeup Inspired By Kim and Taylor
SCORE 2.5
This Year and Mild 126 Clicks Pub: Jul 30, 16
Celebrity Feud Face Makeup
Grace Helbig Demonstrates DIY Snake Makeup Inspired By Kim and Taylor
Online video has totally transformed popular culture, whether it’s social media platforms like Snapchat or beauty tutorials like this snake makeup look. In a recent video uploaded by YouTuber... [More]
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