Online video has totally transformed popular culture, whether it's social media platforms like Snapchat or beauty tutorials like this snake makeup look. In a recent video uploaded by YouTuber and comedian Grace Helbig, the Internet personality created and demonstrated a dramatic makeup look inspired by the drama that took place between Taylor Swift and Kim Kardashian West. The conflict resulted in many Instagram users commenting snake emojis on Taylor's pictures, which this snake makeup references.
The troll-ish video, which Helbig noted was not intended to "throw shade" at either side, humorously claims to take inspiration from both of the celebrities and previous cosmetics they've worn on red carpets.
This content speaks to the magnitude of media coverage this event received as well as a continued obsession with celebrity culture.
Key Themes Behind This Trend
- Online Video Transformation
- Opportunity to create innovative video platforms or content that transforms popular culture.
- Beauty Tutorial Influence
- Potential for disruptive innovation in the beauty industry through unique and creative makeup tutorials.
- Celebrity Obsession
- Opportunity to develop products or services that cater to the continued obsession with celebrity culture.
Where This Applies
- Social Media
- Possible disruptive innovation in social media platforms that capitalize on the popularity of online video.
- Beauty and Cosmetics
- Potential for disruptive innovation in the beauty industry through unique and creative makeup tutorials.
- Entertainment and Media
- Opportunity for disruptive innovation in the entertainment and media industry through new forms of celebrity-inspired content.
