Risabae, a popular South Korean content creator and celebrity makeup artist who has accumulated over 2 million subscribers on YouTube, has officially launched her very own beauty brand called TWO SLASH FOUR. TWO SLASH FOUR's debut collection, 'Project 01,' is inspired by Risabae's journey in the makeup industry and features the standout 'Glaze Lip Changer' product. This product comes in four different shades, including 'NU BLACK,' 'NU LAVENDER,' 'NU RED,' and a signature brownish-red shade called 'NU COCO.'
The brand's debut collection is brought to life through a visual campaign that sees Risabae transformed using inspiration from multiple aesthetics, including Y2K-style tooth gems and an alluring smokey eye.
TWO SLASH FOUR's new 'Glaze Lip Changer' lip product is available on the brand's website.
Image Credit: TWO SLASH FOUR, <a rel='nofollow' href='https://hypebae.com/2023/5/risabae-two-slash-four-k-beauty-korean-youtuber-brand-launch-editorial'>hypebae</a>, <a rel='nofollow' href='https://twoslashfour.com/'>twoslashfour</a>
Key Themes Behind This Trend
- Celebrity-backed Beauty Brands
- Influential personalities in the beauty industry are launching their own brands, offering unique perspectives and loyal fan bases.
- Social Media-inspired Products
- Beauty products are being designed with inspiration from social media trends and aesthetics like Y2K style and smokey eyes.
- Specialized Lip Products
- Lip products like TWO SLASH FOUR's 'Glaze Lip Changer' are offering unique, innovative formulas and colors for customers.
Where This Applies
- Beauty and Personal Care
- Brands in the beauty industry can consider partnering with influencers to develop products and target their loyal followings.
- Social Media Marketing
- Companies specializing in social media marketing can cater to the demands of beauty brands looking to appeal to younger, trend-savvy audiences.
- Manufacturing and Distribution
- Manufacturing and distribution companies can focus on creating and supplying specialized beauty products like TWO SLASH FOUR's 'Glaze Lip Changer' to meet the growing demand for innovative and unique makeup products.
