Offering Xbox Live Gold subscribers a pleasant surprise for March 2016, the Xbox Live Games with Gold will enable users to download four free games during the month. The free game titles include Sherlock Holmes: Crimes and Punishment, Lords of the Fallen, Supreme Commander 2 and Borderlands. The last two are for the Xbox 360 with Borderlands boasting backwards compatibility to be used on both systems.
The marketing initiative by Major Nelson sees each game release for free download during a certain period in the month and helps to reward loyal subscribers. This shift towards offering gamers the ability to receive free games helps to reinforce a positive relationship between brand and consumer.
Users will be able to receive more free games as part of the Xbox Live Games with Gold campaign in the coming months.