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This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights. is the Offical eSports Apparel Sponsor for DreamHack and ESL

 - Feb 21, 2018
References: esportsobserver & esportsinsider
eSports lifestyle brand has now become the official eSports apparel supplier for several eSports events, including ESL One, Intel Extreme Masters and DreamHack events through 2018. achieved this feat thanks to a partnership with ESL and DreamHack. The first event to feature will be an ESL tournament in Katowice, Poland, with the clothing brand featuring as a large-scale sponsor with integrated branding and logos. was developed by the team at BITKRAFT Esports Ventures as one of the first-fashion forward, performance eSports apparel companies. The project is currently led by ESL founder Jens Hilgers and Jon Wayne Gurman. Gurman has actually had quite a hand in the apparel production, as he has over 35 years experience in the apparel and manufacturing profession.