Esports are big business, as recent investments in a variety of leagues has shows, and the FanAI platform is hoping to provide esports teams with the tools they need to harness the unique advantage they have over traditional sports. The analytics system gathers and presents data on esports viewers' behavior, helping teams to monetize their fanbases as efficiently as possible.
While the big sports leagues are currently in a fight with traditional media companies (read: TV networks) over streaming thanks to their legacy partnerships, esports have since the beginning existed solely online. The vast majority of esports fans thus watch their favorite teams on the internet, which makes it significantly easier for marketers to collect data on behavior and habits. With the FanAI platform, teams have the potential to sell to their fans an match the earnings of the old guard right out of the gate.