People who love karaoke are going to be happy to hear that Ubisoft released the 'Just Sing' game. Unlike most karaoke games, players don't need to worry about having a mic; it only requires a smart phone and either a PS4 or Xbox. Once the Just Sing companion app is downloaded, a user's phone turns into a mic and a camera.
Four players can sing at the same time and while they're being recorded, they can change themes and filters on their selfie videos. Luckily, if a player is a bad singer they also have the option of lip-syncing. Once they're done, players can upload the videos online or locally to share. The game features 45 popular songs from artists like Justin Bieber and Ariana Grande.
Ubisoft leveraged its expertise on game creation with the popularity of platforms like YouTube and Snapchat to create a karaoke product that is similar: it allows people to record creative musical videos of themselves to relay to other users.
What's Driving This Trend
- Smart Karaoke Games
- Smart Karaoke Games are being created that use companion apps to record and share videos of users singing and lip-syncing.
- Phone-mic Integration
- Games like Just Sing are paving the way for integrating smart phone microphones into console gaming.
- Social Media Karaoke
- A new trend in social media could emerge with the rise of karaoke games like Just Sing that encourage users to share their recordings online.
Who This Affects Most
- Gaming
- The gaming industry has new opportunities to integrate companion apps and user-generated content, promoting creative output while expanding accessibility.
- Social Media
- Social media companies could create new features for users to share karaoke recordings as a form of entertainment.
- Music
- The music industry could use smart karaoke games to connect with users and promote popular artists and songs in a fun and interactive way.
