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On-the-Go Purity

Personal hygiene is made more efficient with on-the-go solutions

Implications - Taking into consideration the growing need for convenience, health brands are turning to more efficient, on-the-go products to offer a more accessible form of personal hygiene. Offering deodorants in the form of wipes and foot care solutions in powder form, these examples speak to not only a need for more convenient forms of hygiene, but products that can be seamlessly integrated into consumers' lifestyles.
Workshop Question - How are you tailoring your product to suit on-the-go lifestyles?
Trend Themes
1. On-the-go Personal Care Products - The demand for personal care products in convenient, portable, and easy-to-use formats continues to rise, making on-the-go personal care products a trend to watch out for.
2. Alternative Formats for Traditional Personal Care Products - Innovation in personal care is not only about the formulations, but also the delivery formats. The trend for developing cosmetic products in innovative formats such as wipes, deodorant sticks, and solid bars is gaining traction.
3. Eco-friendly and Sustainable Personal Care Products - Increasing consumer awareness about environmental pollution and sustainability has led to a rise in demand for eco-friendly and sustainable personal care products such as biodegradable facial wipes, natural deodorant, and bamboo cleansing cloths.
Industry Implications
1. Personal Care and Hygiene - The personal care and hygiene industry has been quick to adopt innovative formats and eco-friendly products, making it an industry to watch out for in terms of disrupting the traditional personal care landscape.
2. Eco-friendly Packaging - As more and more consumers become aware of environmental pollution and the impact of packaging waste on the planet, the eco-friendly packaging industry is poised for growth.
3. Travel and Tourism - Consumers who are constantly on the move are increasingly looking for travel-sized products that can be easily carried in their hand luggage. Hence, the travel and tourism industry can benefit from offering innovative and portable personal care products.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
266,684 Total Clicks
Date Range:
Jun 16 — Jun 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Shaving Gel Bars
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
As an alternative to shaving gel that’s sold by the bottle, Remay produces a gel shaving bar in solid form. The bar itself is made with moisturizing coconut oil and tea tree, which soothe the... MORE
Portable Perfume Wipes
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
There are plenty of travel-sized perfume bottles that are available to consumers, but these perfume wipes from Pinrose present an even more convenient solution for those who are constantly on the go.... MORE
Foot Deodorizing Powders
Foot Deodorizing Powders
This Powder Staves Off Excessive Odor and Fungal Infections
This foot deodorizing powder, called ‘T for Toes,’ is offered by the cosmetics brand Lush at a price that is very affordable. Rather than simply working to cover up foot odor, the... MORE
Portable Deodorant Wipes
Portable Deodorant Wipes
Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
Rather than making deodorant in a spray or solid form, Pacifica makes its deodorant wipes in a convenient sheet form. These ultra-portable underarm wipes feature coconut milk as a main ingredient... MORE
Portable Deodorant Wipes
Portable Deodorant Wipes
The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing
Often times it can be difficult to find a moment to refresh after a busy day—especially when a shower isn’t an option—which is why pre-packaged deodorant wipes such as the EO... MORE
Roll-On Body Creams
Roll-On Body Creams
Rocky Mountain Soap Co.'s Unscented Body Butter is Packaged Like a Deodorant
Rocky Mountain Soap Co. is an all-natural skincare brand that prides itself on creating natural and sustainably packaged products, and its Unscented Body Body offers a mess-free application for... MORE
Bamboo Cleansing Cloths
Bamboo Cleansing Cloths
Consonant Skincare's Come Clean Wipes are 100% Natural and Biodegradable
As an alternative to most makeup remover wipes that will only end up in a landfill, Consonant Skincare makes all-natural, biodegradable cleansing cloths. The extra large ‘Come Clean’... MORE

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