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On-the-Go Purity

Personal hygiene is made more efficient with on-the-go solutions

Implications - Taking into consideration the growing need for convenience, health brands are turning to more efficient, on-the-go products to offer a more accessible form of personal hygiene. Offering deodorants in the form of wipes and foot care solutions in powder form, these examples speak to not only a need for more convenient forms of hygiene, but products that can be seamlessly integrated into consumers' lifestyles.

Workshop Question - How are you tailoring your product to suit on-the-go lifestyles?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
121,796 Total Clicks
Jun 16 - Jun 17
Warm
LifestyleHealthLife
Featured Examples
Shaving Gel Bars - 'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
SCORE 6.2
Warm 2,606 Clicks Pub: Jan 20, 17
Shaving Gel Bars
'Remay' Produces an Innovative Egg-Shaped Solid Shaving Bar
As an alternative to shaving gel that’s sold by the bottle, Remay produces a gel shaving bar in solid form. The bar itself is made with moisturizing coconut oil and tea tree, which soothe the... [More]
Portable Perfume Wipes - Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
SCORE 5.7
Warm 1,787 Clicks Pub: Jun 24, 17
Portable Perfume Wipes
Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
There are plenty of travel-sized perfume bottles that are available to consumers, but these perfume wipes from Pinrose present an even more convenient solution for those who are constantly on the go.... [More]
Foot Deodorizing Powders - This Powder Staves Off Excessive Odor and Fungal Infections
SCORE 4.2
Average 796 Clicks Pub: Aug 26, 16
Foot Deodorizing Powders
This Powder Staves Off Excessive Odor and Fungal Infections
This foot deodorizing powder, called ‘T for Toes,’ is offered by the cosmetics brand Lush at a price that is very affordable. Rather than simply working to cover up foot odor, the... [More]
Portable Deodorant Wipes - Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
SCORE 5.1
Warm 1,373 Clicks Pub: Jun 2, 16
Portable Deodorant Wipes
Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays
Rather than making deodorant in a spray or solid form, Pacifica makes its deodorant wipes in a convenient sheet form. These ultra-portable underarm wipes feature coconut milk as a main ingredient... [More]
Portable Deodorant Wipes - The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing
SCORE 4.6
Average 528 Clicks Pub: Aug 16, 16
Portable Deodorant Wipes
The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing
Often times it can be difficult to find a moment to refresh after a busy day—especially when a shower isn’t an option—which is why pre-packaged deodorant wipes such as the EO... [More]
Roll-On Body Creams - Rocky Mountain Soap Co.'s Unscented Body Butter is Packaged Like a Deodorant
SCORE 3.5
Mild 544 Clicks Pub: Jun 14, 16
Roll-On Body Creams
Rocky Mountain Soap Co.'s Unscented Body Butter is Packaged Like a Deodorant
Rocky Mountain Soap Co. is an all-natural skincare brand that prides itself on creating natural and sustainably packaged products, and its Unscented Body Body offers a mess-free application for... [More]
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