Category
Tech
Delegated Interfaces
Trend cluster
Category
Widespread
Wi-Fi
Consumers prioritize the reach of their at-home Internet.
3.7
Trend score
Trend
What is the Widespread Wi-Fi trend?
Widespread Wi-Fi: With consumers becoming more and more reliant on the Internet for both work and play, issues of limited Wi-Fi and poor connections find a fitting solution in routers specifically equipped with far-reaching capabilities. This prioritization of a seemingly simple feature shows the increased importance of Internet connectivity, and its usefulness beyond social media.
Trend themes
Themes within the Widespread Wi-Fi trend
Three behaviours holding the trend together01
Increased Importance of Internet Connectivity
With consumers relying more heavily on the internet for work and play, there is a growing need for routers with far-reaching capabilities.
02
Innovative Connectivity Technologies
As more and more smart devices enter the home, there is an opportunity to connect all of these devices seamlessly with bluetooth-enabled routers and routers that utilize WiGig technology.
03
Dispersed Wi-Fi Routers
The use of multiple routers, such as the Netgear Orbi system, have the potential to solve issues of limited Wi-Fi and poor connections, particularly in larger houses.
Industry implications
What the Widespread Wi-Fi trend means for industry
Where the trend changes the playbookFor
Telecommunications
Innovative router technologies have the potential to disrupt the telecommunications industry, particularly with the growing demand for seamless connectivity with smart devices.
For
Home Improvement
Dispersed Wi-Fi routers and router systems have generated opportunities for the home improvement industry in providing solutions for improving internet connectivity throughout the house.
For
Internet of Things
As the Internet of Things continues to grow, the need for routers with innovative connectivity technologies, such as bluetooth-enabled routers and WiGig technology, will increase in order to support the growing number of smart devices in the home.
Workshop question
What is a seemingly simple component of your product or service offerings that could be prioritized to the benefit of your customers?
Trend signals
Trend signals for Widespread Wi-Fi
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Widespread Wi-Fi trend
4 featured examples from Aug 27, 2015 to Aug 22, 2016CategoryTech
WiFi Visualization Apps
This App Allows Users to See Observe Overlapping WiFi Signals
Telecommunications companies can benefit from signal mapping apps to optimize network coverage and improve user experience.
CategoryTech
Multi-Gigabit Routers
The 'Talon AD7200' by 'TP-Link' Made Its Debut at CES 2016
Disruptive innovation opportunity: Integrate WiGig technology and multi-gigabit communication in telecommunications infrastructure for faster and more efficient data transfer.
CategoryTech
Dispersed Wi-Fi Routers
The Netgear 'Orbi' Router System Uses Multiple Routers for Wi-Fi
There are opportunities for telcos to offer new products to customers with dispersed workspaces or large homes to improve connectivity, broaden their customer base, and generate a…
CategoryTech
Bluetooth-Enabled Routers
The Cassia Hub is Seen at CES 2016 with Unexpected Connectivity Features
Companies that offer telecommunications services and solutions will likely benefit from the rise in demand for Bluetooth-based and smart home routers
