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'The One Show' Created a VR Experience to Inspire Ideation

 - Dec 20, 2016
References: & adweek
Since many people find that the best ideas come to them while they are lathering up, shampooing, shaving or rinsing off and in the shower, an advertising awards show known as 'The One Show' created a VR video to build off of this concept.

The 'One Shower VR Experience' has been shared to YouTube as a 360-degree video that is meant to be endlessly inspiring. The immersive video is meant to serve as a soothing place to conjure up ideas, especially in situations where stopping to take a shower is simply not possible.

This year, the One Shower VR Experience is being used as part of The One Show's newest campaign to call for entries on the theme of "One is all it takes." Alongside this inspiring VR video, The One Show also created a Google Cardboard headset inspired by the shape of its prestigious Pencil award.