Brands market customizable products to students leaving home
Implications - Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated.
Workshop Question - How are you preparing for the next phase of your consumer's life and their evolving priorities?