Category
Lifestyle
Assisted Choices
Trend cluster
Category
Personalized
Collegiate
Brands market customizable products to students leaving home.
3.0
Trend score
Trend
What is the Personalized Collegiate trend?
Personalized Collegiate: Many members of Generation Z are entering post-secondary education, introducing a new phase in their lives of more independence and opportunities for self expression. The latter is of special importance to members of the digital generation. For them, digital manifestations of the self are second nature, and so opportunities to physically express oneself in an area as socially driven as a campus are expected and appreciated.
Trend themes
Themes within the Personalized Collegiate trend
Three behaviours holding the trend together01
Personalization
Customizable products and services, such as DIY bags or monogrammed stationery stickers, cater to the desire of Generation Z for self-expression and individuality.
02
Personal Assistance
Services that offer personal assistance, such as Dormify's personal shopping assistants, simplify the shopping experience and foster personal connections with their customers.
03
Keepsake Products
Products that offer a physical representation of memories or experiences, such as Followbands, tap into the nostalgia of consumers and help them remember important places in their lives.
Industry implications
What the Personalized Collegiate trend means for industry
Where the trend changes the playbookFor
E-commerce
Companies that cater to Generation Z's desire for personalization and convenience, such as DIY bag designers or online stationery sticker providers, can disrupt the e-commerce industry with their unique offerings.
For
Retail
Retailers that offer a personalized experience, such as Dormify's personal shopping assistants or in-store customization options for products, can disrupt the retail industry by fostering more personal connections with customers.
For
Memory Products
Companies that offer products designed to capture memories or experiences, such as Followbands or other customized jewelry or keepsakes, can disrupt the memory products industry by providing consumers with a physical representation of important moments in their lives.
Workshop question
How are you preparing for the next phase of your consumer's life and their evolving priorities?
Trend signals
Trend signals for Personalized Collegiate
Trend score 3.0 out of 10, from popularity 43%, activity 39%, freshness 8%.
Popularity43%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Personalized Collegiate trend
4 featured examples from Aug 28, 2015 to Dec 13, 2016CategoryFashion
DIY Woven Strap Bags
These Woven Bags are Made with Customizable Materials
The customizable bag designs and modular accessories can disrupt the fashion accessories industry by offering customers more personalized and unique options.
CategoryFashion
Coordinate-Embedded Bracelets
'Followbands' Help Wearers Remember Important Places in Their Lives
Jewelry manufacturers, designers, and custom jewelers can all benefit from the trend of keepsake bracelets with personalized coordinates, which can potentially offer a diverse ran…
CategoryMarketing
Dorm Room Shopping Assistants
Dormify's NYC Showroom Has Personal Stylists on Hand for Assistance
Dormify's personal shopping assistants disrupt traditional retail models by offering a unique in-person shopping experience, enhancing customer satisfaction.
CategoryArt & Design
Monogrammed Stationery Stickers
These Custom Book Stickers Help Organize and Identify Belongings
The stationery industry can leverage the trend of customizable stationery to create innovative products that meet the growing demand for personalized organization solutions.
