Sporty aesthetics and athleisure go beyond fashion
Implications - Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash.
Workshop Question - Think of a trend that has transformed your industry in recent years; what would the backlash of it look like, and how can you prepare for this?
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May 15 — Aug 16
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