Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Unrelated
Athletic
Sporty aesthetics and athleisure go beyond fashion.
3.3
Trend score
Trend
What is the Unrelated Athletic trend?
Unrelated Athletic: Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash.
Trend themes
Themes within the Unrelated Athletic trend
Three behaviours holding the trend together01
Athleisure Trend
Athleisure has permeated completely unrelated industries, such as home decor and cuisine, proving the power of a backlash.
02
Nostalgic Collectibles Trend
Collectibles from the past are a huge cultural phenomenon and serve as the perfect way for remembering the era they came from.
03
Innovative Design Trend
Design that offers the same fresh and sporty spirit of an activity to indoor objects makes a special atmosphere at home or in the office.
Industry implications
What the Unrelated Athletic trend means for industry
Where the trend changes the playbookFor
Home Decor Industry
By incorporating sporty aesthetics and athleisure elements into home decor, businesses can tap into the athleisure trend and appeal to consumers seeking novel ways to present everyday items.
For
Collectibles Industry
Nostalgic collectibles offer businesses an opportunity to honor past eras and satisfy consumers' desire to embrace the past and own a piece of history.
For
Audio Electronics Industry
Designing audio electronics products that promise more than just quality audio playback can be furthermore appealing to consumers who prefer lifestyle products.
Workshop question
Think of a trend that has transformed your industry in recent years; what would the backlash of it look like, and how can you prepare for this?
Trend signals
Trend signals for Unrelated Athletic
Trend score 3.3 out of 10, from popularity 48%, activity 42%, freshness 8%.
Popularity48%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Unrelated Athletic trend
6 featured examples from May 19, 2015 to Aug 24, 2016CategoryLifestyle
Sporty Egg Shapers
These Fun Molds Modify an Egg Shape to Look Like Sports Equipment
The food and beverage industry can explore new product offerings that cater to the demand for unique food presentation.
CategoryLife-Stages
Manly Diaper Bags
This Diaper Dude Messenger Boasts a Camo-Printed Exterior
The baby products industry has an opportunity to disrupt traditional gender norms by creating products that cater to modern, style-conscious dads.
CategoryFashion
Sneaker Trading Cards
'Air Max 95' Trading Cards are Sold in Vending Machines
Sneaker companies can release trading cards based on the designs of their most iconic shoes, tapping into the collector's market and creating additional revenue streams.
CategoryLifestyle
Sneaker-Inspired Backpacks
This Air Jordan Backpack Celebrates the Shoe's 20th Anniversary
Innovations in sneaker-inspired accessories can disrupt the fashion industry by offering unique and collectible items.
CategoryTech
Illuminated Bluetooth Speakers
These New LG Speakers Offer a Mix Of Durability and Compactness
Disruptive innovation opportunity: Explore innovative features and designs to enhance consumer electronics products, such as Bluetooth speakers.
CategoryArt & Design
Bike-Inspired Lamps
This Customizable Bicycle Lamp Suits Design-Conscious Homes
Disruptive innovation opportunity for the home decor industry by offering unique and customizable lamp designs inspired by bicycles.
