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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,340 more

Unrelated Athletic

Sporty aesthetics and athleisure go beyond fashion

Implications - Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash.
Workshop Question - Think of a trend that has transformed your industry in recent years; what would the backlash of it look like, and how can you prepare for this?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
282,959 Total Clicks
Date Range:
May 15 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Sporty Egg Shapers
Sporty Egg Shapers
These Fun Molds Modify an Egg Shape to Look Like Sports Equipment
Although the point of using a food mold is usually to drastically alter the original item’s shape, the ‘Sports Huevos’ simply make the egg shape a little more round and add... MORE
Manly Diaper Bags
Manly Diaper Bags
This Diaper Dude Messenger Boasts a Camo-Printed Exterior
This Diaper Dude messenger bag is perfect for outdoorsy, modern dads. The accessory boasts a manly design that marries style with function. In addition to its sporty, green camo print, this satchel... MORE
Sneaker Trading Cards
Sneaker Trading Cards
'Air Max 95' Trading Cards are Sold in Vending Machines
Nike’s iconic Air Max 95 is celebrating its 20th anniversary with a rare sneaker-inspired trading cards collection. These trading cards are available in the retailer’s Hong Kong stores... MORE
Sneaker-Inspired Backpacks
Sneaker-Inspired Backpacks
This Air Jordan Backpack Celebrates the Shoe's 20th Anniversary
This Air Jordan backpack designed by Jordan Brand celebrates the 20th anniversary of the shoe’s creation by translating its original design into a fresh new medium. The ‘Air Jordan 12... MORE
Illuminated Bluetooth Speakers
Illuminated Bluetooth Speakers
These New LG Speakers Offer a Mix Of Durability and Compactness
South Korean electronics giant LG is unveiling a brand new range of Bluetooth speakers that are designed to do more than just help you enjoy music playback, as they also feature different modes of... MORE
play_circle_filled Bike-Inspired Lamps
Bike-Inspired Lamps
This Customizable Bicycle Lamp Suits Design-Conscious Homes
Riding a bicycle represents freedom, fun, fresh air and being a kid again. Why not bring this feeling home with a bicycle lamp? This Industrial Kid desk lamp gives the same fresh and sporty spirit... MORE

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