Sporty aesthetics and athleisure go beyond fashion
Implications - Moving past fashion, the athleisure wave is permeating completely unrelated industries, such as home decor and cuisine. Originating from a backlash of the health wave, athleisure through the lens of fashion refers to the appropriation of activewear by the inactive. The shift from fashion subculture to general design inspiration shows athleisure has crossed into the mainstream, proving the power of a backlash.
Workshop Question - Think of a trend that has transformed your industry in recent years; what would the backlash of it look like, and how can you prepare for this?
Trend Themes
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Athleisure Trend — Athleisure has permeated completely unrelated industries, such as home decor and cuisine, proving the power of a backlash.
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Nostalgic Collectibles Trend — Collectibles from the past are a huge cultural phenomenon and serve as the perfect way for remembering the era they came from.
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Innovative Design Trend — Design that offers the same fresh and sporty spirit of an activity to indoor objects makes a special atmosphere at home or in the office.
Industry Implications
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Home Decor Industry — By incorporating sporty aesthetics and athleisure elements into home decor, businesses can tap into the athleisure trend and appeal to consumers seeking novel ways to present everyday items.
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Collectibles Industry — Nostalgic collectibles offer businesses an opportunity to honor past eras and satisfy consumers' desire to embrace the past and own a piece of history.
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Audio Electronics Industry — Designing audio electronics products that promise more than just quality audio playback can be furthermore appealing to consumers who prefer lifestyle products.
6 Featured, 54 Examples:
335,073 Total Clicks
Date Range:
May 15 — Aug 16
Trending:
Average
Consumer Insight Topics:
