This Air Jordan backpack designed by Jordan Brand celebrates the 20th anniversary of the shoe's creation by translating its original design into a fresh new medium.
The 'Air Jordan 12 Retro' backpack is offered in two different color schemes. The minimalist all-black edition is accented by gold details on the zipper which correspond favorably with the 'Jumpman' logo which appears on the front and on its strap. The other is brighter and shows a more elaborate contrast between materials used, with navy and light-blue hues.
Both include Jordan's number 23, which is shown tastefully on the bottom of the bag. Made for style and comfort, the Air Jordan backpack has a padded exterior made from breathable mesh and plenty of spacious compartments within.
What's Driving This Trend
- Sneaker-inspired Accessories
- Opportunity for companies to create other accessories inspired by popular sneaker designs.
- Anniversary Collections
- Opportunity for brands to create special editions or collections to celebrate milestone anniversaries.
- Functional Fashion
- Opportunity for companies to create fashionable products that also serve practical purposes.
Who This Affects Most
- Fashion
- Innovations in sneaker-inspired accessories can disrupt the fashion industry by offering unique and collectible items.
- Sportswear
- Opportunity for sportswear brands to expand their product offerings by incorporating sneaker designs into accessories.
- Luggage and Backpacks
- The emergence of sneaker-inspired backpacks presents opportunities for innovation within the luggage and backpack industry.
