Personal hygiene issues are met with quick fix wearable solutions
Implications - When it comes to issues like odor control or sweating, consumers are seeking out solutions that are more preventative in nature. Doubling as a pair of socks or sweatshirt, these products offer unique added elements that help with concerns like sweat reduction and temperature control. Bypassing the need for creams or DIY remedies, consumers are turning to fashion pieces and wearable products that offer solutions in a more seamless, integrated manner. This speaks to the growing desire for hyper-convenience, especially when it comes to health.
Workshop Question - What is the value of merging form and function for your brand in particular?
Trend Themes
1. Preventative Wearables - Products that offer unique added elements that help with concerns like sweat reduction and temperature control. This trend speaks to the growing desire for hyper-convenience, especially when it comes to health.
2. Temperature-controlled Clothing - Clothing that adapts to climate change and features temperature control options, providing relief in warm temperatures and preventing heat exhaustion or heat stroke.
3. Functional Fashion - Fashionable items that integrate health and function, like odorless underwear or advanced compression socks that address swelling, poor blood circulation, varicose veins and aching legs.
Industry Implications
1. Fashion - Fashion industry can capitalize on these functional and convenient wearable trends to offer consumers stylish solutions that improve their health and wellbeing.
2. Textile - Textile industries can focus on developing innovative temperature control fabrics that improve the comfort of the wearer.
3. Health - Healthcare professionals can work with wearable device firms to create personalized wellness solutions that suit each individual's health needs.
