Category
Lifestyle
Assisted Choices
Trend cluster
Category
Wearable
Remedy
Personal hygiene issues are met with quick fix wearable solutions.
4.4
Trend score
Trend
What is the Wearable Remedy trend?
Wearable Remedy: When it comes to issues like odor control or sweating, consumers are seeking out solutions that are more preventative in nature. Doubling as a pair of socks or sweatshirt, these products offer unique added elements that help with concerns like sweat reduction and temperature control. Bypassing the need for creams or DIY remedies, consumers are turning to fashion pieces and wearable products that offer solutions in a more seamless, integrated manner. This speaks to the growing desire for hyper-convenience, especially when it comes to health.
Trend themes
Themes within the Wearable Remedy trend
Three behaviours holding the trend together01
Preventative Wearables
Products that offer unique added elements that help with concerns like sweat reduction and temperature control. This trend speaks to the growing desire for hyper-convenience, especially when it comes to health.
02
Temperature-Controlled Clothing
Clothing that adapts to climate change and features temperature control options, providing relief in warm temperatures and preventing heat exhaustion or heat stroke.
03
Functional Fashion
Fashionable items that integrate health and function, like odorless underwear or advanced compression socks that address swelling, poor blood circulation, varicose veins and aching legs.
Industry implications
What the Wearable Remedy trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion industry can capitalize on these functional and convenient wearable trends to offer consumers stylish solutions that improve their health and wellbeing.
For
Textile
Textile industries can focus on developing innovative temperature control fabrics that improve the comfort of the wearer.
For
Health
Healthcare professionals can work with wearable device firms to create personalized wellness solutions that suit each individual's health needs.
Workshop question
What is the value of merging form and function for your brand in particular?
Trend signals
Trend signals for Wearable Remedy
Trend score 4.4 out of 10, from popularity 65%, activity 58%, freshness 8%.
Popularity65%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Wearable Remedy trend
7 featured examples from Feb 5 to Sep 7, 2016CategoryEco
Cooling Plastic Clothing
Stanford's New Textiles Cool Wearers Down as Much as 4 Degrees Celsius
Industry opportunity to shift to more energy-efficient textile production and sustainable clothing designs.
CategoryLifestyle
Odorless Male Underwear
This Odorless Underwear Has Features That Prevent It from Riding Up
Disruptive innovation opportunity: Explore new fabric technologies and production methods to create odor-resistant clothing.
CategoryLifestyle
Fashionable Advanced Compression Socks
These Vibrant Socks Are Both Stylish and Functional
Disruptive innovation opportunity: Develop stylish and functional compression apparel for various healthcare settings, such as hospitals and clinics.
CategoryEco
Temperature Control Clothing
This Cüler Clothing Concept Aims to Control Temperature in the Heat
As consumers become more conscious of the environmental impact of clothing production, the fashion industry is looking towards sustainable materials and innovative designs, such a…
CategoryFashion
Temperature-Controlled Sweaters
Xavier Athletica's Hoodies Keeps Wearers Temperate After the Gym
Innovative materials and designs for sportswear that optimize performance and enhance wearer comfort.
CategoryFashion
Sweat Protection Armpit Shields
This Sweat Shield Protects Your Shirts From Unseemly Sweatiness
Developing clothing with built-in sweat protection offers a disruptive innovation opportunity in the fashion industry.
CategoryEco
Blister-Banishing Socks
These Bamboo Socks Prevent Blisters and Nasty Odors
Opportunity for disruptive innovation: Integrate bamboo fibers and other innovative materials into textile production for enhanced product performance.
