Brands create a sense of social community through age-specific ads
Implications - Focusing on the back-to-school season, brands market their products and services using humor and relatable characteristics that appeal to young people. Brands utilize spokespeople and campaign tactics that mirror the lives of modern students, which builds on the preconceived thoughts that Gen Z or Millennials have about a fun, upbeat college lifestyle. This shift in campaigning stresses that brands can create better consumer relations through humanization.
Workshop Question - What are some less glamorous parts of your customer's day that you could tap into to humanize your brand?
Trend Themes
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Humanizing Brand Campaigns — Brands create relatable campaigns that appeal to young people and build better consumer connections through humanization.
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Student-focused Financial Services — Financial services implement creative marketing strategies that focus on students with events, competitions, and social media campaigns.
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Stress-relieving Student Campaigns — Brands use popular stress-relievers, such as coloring books and artistic campaigns, to encourage student engagement and alleviate exam stress.
Industry Implications
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Marketing and Advertising — Marketing and advertising professionals can adopt creative marketing techniques and campaigns to reach younger audiences and build better consumer relationships.
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Finance and Banking — Finance and banking professionals can develop services that cater to students' unique needs such as student loans, financial aid, and incentives for financial responsibility.
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Education and Technology — Education and technology industries can work together to create innovative technologies and tools for students to improve their education experience.
5 Featured, 45 Examples:
275,623 Total Clicks
Date Range:
Mar 16 — Jan 17
Trending:
Average
Consumer Insight Topics:
