CollegeFest 2016 was held at Fenway Park in Boston and focused on being one of the premier marketing events for local college students to come out for. Featuring live music and lots of giveaways, CollegeFest 2016 was packed with a number of brands including Zipcar and Dunkin' Donuts that created activations for students to partake in.
The fun, interactive event was focused on two main objectives that included getting students exposed to services and products that they would be interested in as well as allowing them to socialize with their fellow classmates. The event acted as a welcome to new freshman students and enabled brands with the ability to engage directly with students that are situated within the greater Boston area.
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CollegeFest 2016 Took Place at Fenway Park for Local Students
- By: Michael HemsworthJan 9, 2017