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These Playful Ice Cream Graphics are Luz Del Dia's Main Selling Point

 - Aug 16, 2016
References: estudioyeye & thedieline
The playful ice cream graphics were designed as part of 'Luz Del Dia's' brand and allow the company to establish itself as a standout in the market.

The branding was designed by 'Estudio Yeye' and the creative agency conceived a series of illustrations to bring its vision to life. Whether it is graphics for the brand's app, illustrations that are featured on ice cream cone paper or bright shapes and colors on the ice cream packages, the brand is able to associate itself with fun and youth.

This playful ice cream branding is youthful enough to appeal to children, but sophisticated and unique enough to appeal to older demographics with an eye for aesthetics.