To celebrate the back-to-school season, Macy's is hosting several retail events that help students shop for college supplies. The events are designed to get students excited about decorating their dorm room by creating a more fun shopping experience.
The special retail events began in July at the Macy's New York flagship. The first event showcased some of the brand's new collections such as Martha Stewart's 'Whim' bedding collection. The retailer also provided shoppers with tips on maximizing small dorm room spaces and hosted a contest for shoppers to win their bedding.
To continue the promotion, Macy's is also hosting similar in-store events across the country until the end of August. These fun events will include 90s-themed shopping parties, complete with DJs, photobooths and free makeovers. As Macy's senior vice president of fashion Cassandra Jones explains, "The excitement of heading back to school is punctuated by the art of back-to-school shopping and Macy's aims to make that the ultimate experience."