Nestlé recently teamed up with five American universities to launch a line of SweeTARTS College Gummies. The new candies give students a fun and delicious way to show off their school spirit without the need to spend a fortune on branded merchandise.
The SweeTARTS College Gummies are available in five different shapes, each of which is modeled after various college mascots. Not only are the gummies shaped like the mascot in question, but the color and flavor of the candy also matches the corresponding school. The soft and chewy gummies are largely aimed at college football fans and are meant to be enjoyed during tailgates, rallies or other campus events.
The collegiate gummy candies demonstrate one of the clever ways that companies can increase brand awareness on college campuses by harnessing the power of school spirit.
Key Themes Behind This Trend
- Collegiate Branded Food and Beverages
- The trend of creating collegiate branded food and beverages is disrupting the traditional merchandise market and providing an opportunity for companies to increase brand awareness on college campuses.
- Personalized Food Products
- The trend of creating personalized food products is growing and has the potential to provide unique and customized experiences for consumers.
- Sports Related Food Products
- The trend of creating sports related food products, such as tailgate snacks, is a growing market that targets fans and provides an opportunity for companies to promote their brand in a fun and engaging way.
Where This Applies
- Food and Beverage Industry
- The food and beverage industry can take advantage of the trend of creating collegiate branded food and beverages to tap into the lucrative college market and provide unique products.
- Sports Industry
- The sports industry can leverage the trend of creating personalized and sports related food products to increase fan engagement and promote their brand.
- Marketing Industry
- The marketing industry can use the trend of creating collegiate branded food and beverages as a creative way to increase brand awareness and provide more opportunities for experiential marketing.
