Nestlé recently teamed up with five American universities to launch a line of SweeTARTS College Gummies. The new candies give students a fun and delicious way to show off their school spirit without the need to spend a fortune on branded merchandise.
The SweeTARTS College Gummies are available in five different shapes, each of which is modeled after various college mascots. Not only are the gummies shaped like the mascot in question, but the color and flavor of the candy also matches the corresponding school. The soft and chewy gummies are largely aimed at college football fans and are meant to be enjoyed during tailgates, rallies or other campus events.
The collegiate gummy candies demonstrate one of the clever ways that companies can increase brand awareness on college campuses by harnessing the power of school spirit.