Precision Shaving Jellies

BladeButter's 'ShaveJelly' is a Safer Alternative to Gels and Creams

'ShaveJelly' is an innovative new shaving product from BladeButter that was invented as a safer and gentler alternative to conventional gels and creams.

Like its RazorBooster, a solution to strengthen the performance of one's razors, ShaveJelly also includes Nano Filtration Technology (NFT), which eliminates the friction and oxidation that are responsible for shortening a blade's lifespan. As such, BladeButter boasts that its NFT has the ability to "extend the life of your razor up to ten times its normal lifespan."

Unlike most shaving creams and gels on the market that are packed with harsh chemicals and other unnatural ingredients, the non-foaming, non-greasy ShaveJelly is 88% organic and includes nourishing green tea, aloe and cocoa butter, as well as Vitamins and antioxidants.

Safer Shaving Products
BladeButter's 'ShaveJelly' provides a safer alternative to traditional shaving gels and creams, eliminating the need for harsh chemicals and unnatural ingredients.
Nano Filtration Technology
BladeButter's use of Nano Filtration Technology in 'ShaveJelly' disrupts the shaving industry by extending the lifespan of razors up to ten times normal.
Organic Shaving Solutions
The organic formulation of BladeButter's 'ShaveJelly' taps into the growing trend of consumers seeking natural and nourishing personal care products.

Who This Affects Most

Personal Care
The personal care industry can explore the development of safer shaving products like BladeButter's 'ShaveJelly' to cater to the increasing demand for natural and gentler options.
Razor and Blade
With the implementation of Nano Filtration Technology, BladeButter's 'ShaveJelly' presents an opportunity for the razor and blade industry to innovate and extend the lifespan of their products.
Organic Skincare
BladeButter's use of organic ingredients in 'ShaveJelly' presents a disruption opportunity for the organic skincare industry, offering a natural and nourishing alternative to conventional shaving products.
SCORE
2.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 9%
Freshness 8%