Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Comely
Connectivity
The ubiquity of connectivity calls for more home-friendly equipment.
2.8
Trend score
Trend
What is the Comely Connectivity trend?
Comely Connectivity: As the world shifts to social media as the main form of connectivity, and subscription services in place of cable, at-home connectivity becomes a necessity. This pivot to the mainstream requires some adjustment, such as more attractively designed routers. When it comes to technology, mainstream consumers are less concerned with speed and features, and more concerned with how new technology fits into their current lifestyle.
Trend themes
Themes within the Comely Connectivity trend
Three behaviours holding the trend together01
Attractive design of routers
Designing routers with an attractive and stylish appearance is a rising trend, enabling consumers to display their routers in their home as an object of art.
02
Touchscreen interface on routers
Use of touchscreens on routers is becoming popular, providing users with an easier way to configure settings without requiring a smartphone application or web browser.
03
Modular routers
Modular routers with plug-and-play capabilities and multiple functionalities are the new trend, as consumers seek products with enhanced features and flexibility.
Industry implications
What the Comely Connectivity trend means for industry
Where the trend changes the playbookFor
Home connectivity equipment industry
Businesses in this industry can innovate by developing routers with advanced features like customizable shells, modular designs, and improved Wi-Fi efficiency.
For
Internet service providers
ISPs can capitalize on the trend by partnering with router manufacturers and offering value-added services like router maintenance, security, and upgrades to their customers.
For
Technology design and development industry
Companies engaged in technology design and development can develop creative designs and functionalities in the router industry, such as integrating routers with decorative vases.
Workshop question
Today's consumer is constantly connected. How is your brand pivoting to adjust to the increasing role of IoT in peoples' daily lives?
Trend signals
Trend signals for Comely Connectivity
Trend score 2.8 out of 10, from popularity 45%, activity 32%, freshness 8%.
Popularity45%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Comely Connectivity trend
5 featured examples from Oct 9, 2015 to Jun 4, 2016CategoryTech
Touchscreen Wi-Fi Routers
The 'Starry Wi-Fi Station' is a Modern Router That Offers More Control
The integration of touchscreens in routers presents disruptive innovation opportunities in the consumer electronics industry, enhancing user experience and functionality.
CategoryArt & Design
Customizable Router Shells
Google's OnHub Router Shells Look Pretty and Keep Your Internet Stable
Manufacturers of electronic devices can capitalize on the trend of aesthetically appealing technology by offering customizable designs that cater to individual tastes and preferen…
CategoryArt & Design
Magnetic Modular Vases
PorceLAN by Rosenthal Brings Beauty to Connectivity
The modular design of the vases presents opportunities for home decor companies to create customizable and versatile products.
CategoryTech
Rapid Internet Routers
The AmpliFi Router System Helps Optimize Your Online Experience
Disruptive innovation opportunity in developing router systems for home use that enhance user experience.
CategoryTech
Digital Security Routers
The Veiltower is Beautifully Designed to Protect Your Data
The industry that benefits the most from the trend of making routers with built-in security features.
