A stable Internet connection is often a rarity in rural areas. The BRCK router aims to solve this by acting as your backup generator for the Internet. The rugged little device maintains connectivity by connecting to Ethernet, Wi-Fi, 3G and 4G while switching between them in case one source fails.
Designed in Africa, the BRCK was constructed to deal with the frequently intermittent Internet in that area. With shaky infrastructure, Internet intensive activities are often a challenge. In addition, power is also an issue. That's why the BRCK has an eight hour battery that kicks in after electricity is cut off.
The BRCK includes a cloud-based program that lets you operate the router from any location. In addition, the program includes a dashboard with network and power performance metrics.
What's Driving This Trend
- Rural-ready Internet Routers
- Disruptive innovation opportunity: Developing routers specifically designed to provide stable Internet connectivity in rural areas with intermittent and unreliable connections.
- Backup Internet Generators
- Disruptive innovation opportunity: Creating backup Internet devices that can switch seamlessly between multiple sources (Ethernet, Wi-Fi, 3G, 4G) to ensure continuous connectivity.
- Cloud-based Remote Router Management
- Disruptive innovation opportunity: Offering cloud-based programs and dashboards that enable remote management and monitoring of routers, providing network and power performance metrics.
Who This Affects Most
- Internet Service Providers
- Disruptive innovation opportunity: Internet service providers can develop and deploy routers specifically designed for rural areas with unstable Internet connectivity to expand their customer base.
- Consumer Electronics
- Disruptive innovation opportunity: Consumer electronics companies can create backup Internet devices that seamlessly switch between multiple sources to satisfy the demand for uninterrupted connectivity.
- Networking and IT Solutions
- Disruptive innovation opportunity: Networking and IT solution providers can offer cloud-based programs and dashboards for remote router management, enabling businesses to monitor and optimize their network and power performance.
