Hispanic Millennials may be the exception to youth's disinterest in cars
Implications - As Millennials enter adulthood, their brand skepticism and disinterest in ownership carries on to big-ticket purchases, making it difficult to sell cars or homes to them. Hispanic Millennials, however, show different motivations and drivers that point to opportunity within auto. Impacting this group means resonating with their bicultural identity, tapping into this opportunity in an authentic way.
Workshop Question - What type of influence does the bi-cultural space have on your industry? How can you better incorporate that growing identity into your business?
Trend Themes
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Bicultural Marketing — Opportunities exist for auto brands to tap into the Hispanic Millennial market through authentic bicultural marketing strategies.
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Authenticity in Advertising — Consumers, particularly Hispanic Millennials, have become skeptical of traditional advertising and expect brands to be genuine and authentic.
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Emotional Storytelling — Auto brands can connect with consumers by using dynamic storytelling techniques that form an emotional connection and appeal to diverse cultures.
Industry Implications
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Automotive Industry — Auto brands can use these trends to create new marketing strategies that resonate with Hispanic Millennial consumers and other diverse cultures.
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Advertising Industry — Advertising agencies can continue to evolve their techniques to meet the demands of more skeptical and diverse audiences like Hispanic Millennials.
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Entertainment Industry — Auto brands can collaborate with entertainment companies to create engaging and culturally-relevant commercials that resonate with diverse audiences.
4 Featured, 36 Examples:
86,925 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Untested
Consumer Insight Topics:
