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Bicultural Auto

Hispanic Millennials may be the exception to youth's disinterest in cars

Implications - As Millennials enter adulthood, their brand skepticism and disinterest in ownership carries on to big-ticket purchases, making it difficult to sell cars or homes to them. Hispanic Millennials, however, show different motivations and drivers that point to opportunity within auto. Impacting this group means resonating with their bicultural identity, tapping into this opportunity in an authentic way.
Workshop Question - What type of influence does the bi-cultural space have on your industry? How can you better incorporate that growing identity into your business?
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
59,002 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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