Bicultural Auto

Hispanic Millennials may be the exception to youth's disinterest in cars

Implications - As Millennials enter adulthood, their brand skepticism and disinterest in ownership carries on to big-ticket purchases, making it difficult to sell cars or homes to them. Hispanic Millennials, however, show different motivations and drivers that point to opportunity within auto. Impacting this group means resonating with their bicultural identity, tapping into this opportunity in an authentic way.

Workshop Question - What type of influence does the bi-cultural space have on your industry? How can you better incorporate that growing identity into your business?
SCORE 3
Popularity
Activity
Freshness
Megatrends
Patterns
52,586 Total Clicks
Jul 14 - Aug 16
Untested
Autos
Featured Examples
Enchanting Automobile Ads - The New Lexus RX Car Commercial Marries Cultural Stories with Vehicles
SCORE 3.5
Mild 565 Clicks Pub: Jan 21, 16
Enchanting Automobile Ads
The New Lexus RX Car Commercial Marries Cultural Stories with Vehicles
As Millennial consumers begin to enter the market for more high-end products like automobiles, the all-new Lexus RX car commercial is designed to be an enchanting advertisement to appeal to them.... [More]
Boredom-Banishing Car Commercials - The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
SCORE 2.2
Untested 137 Clicks Pub: Apr 7, 16
Boredom-Banishing Car Commercials
The Toyota RAV4 Hybrid Vehicle Commercial is Humorous
Focusing on the theme “same old story,” this Toyota RAV4 Hybrid vehicle commercial features party goers bored by the story of a fellow party goer. Aired on ESPN Deportes during the... [More]
Stereotype-Busting Auto Ads - This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
SCORE 3
Mild 725 Clicks Pub: Jul 23, 14
Stereotype-Busting Auto Ads
This Honda Car Ad Makes Fun of Typical Ads for Hispanic Millennials
This funny Honda car ad for the Fit mocks the way automobiles are traditionally marketed to Hispanic millennials—drivers are cool, always on-the-go and ready for an adventure any time. However,... [More]
Bicultural Road Trip Ads - This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
SCORE 2.2
Untested 205 Clicks Pub: Jul 30, 15
Bicultural Road Trip Ads
This Fast-Paced Goodyear Commercial Follows One Man Through 53 Cities
This inspiring bilingual Goodyear commercial follows one man’s journey across countless countries to live his dream of playing piano in as many places and for as many people as possible.... [More]
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