Focusing on the theme "same old story," this Toyota RAV4 Hybrid vehicle commercial features party goers bored by the story of a fellow party goer.
Aired on ESPN Deportes during the Super Bowl, the commercial is entirely in Spanish and is part of the car brand's latest endeavor to target new demographics. The ad is the work of Conill, the Hispanic agency Toyota works with, and features a series of comical notions that are intended to delight viewers.
The Toyota RAV4 Hybrid vehicle commercial encourages drivers to create new stories and get involved with more exciting things (like purchasing a new vehicle). The ad has a variety of characteristics that make it focused towards Hispanic consumers such as notions of friendships, celebration and familial gatherings.