This inspiring bilingual Goodyear commercial follows one man's journey across countless countries to live his dream of playing piano in as many places and for as many people as possible. Throughout the commercial, the brand is able to communicate values they share with consumers and in turn, portray the product as a catalyst in chasing those dreams.
The aspirational television spot follows the journey of Dotan Negrin, who travels 19,000-kilometers with his piano, stopping to play in more than 53 cities on the way. The Goodyear spot is narrated in Spanish and features English subtitles.
The ad succeeds based on the emotional connection it forms with consumers and its authentic approach to engaging Latino consumers, who make up a considerable amount of the population but who are often under-represented in advertising. The captivating ad employs dynamic storytelling techniques and was created by Alma, a Miami-based award-winning Hispanic advertising agency.
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