The Honda FCX is a car that runs purely on hydrogen fuel instead of gasoline, which makes its only emission water. Surprisingly, this water is totally clean and drinkable, and the 'Honda H2O' brand of water happens to be made entirely from the emissions of a Honda Clarity.
The water brand was developed for Honda by Leo Burnett Melbourne and it was later launched at an Australian cinema along with a commercial for the FCX, showing someone wringing water from a miniature car into a glass of water. By providing a free bottle of water for each theatre seat, Honda gave people the chance to sample chance to taste just how good the car is for the environment.
As a brand, there might even be bigger plans for Honda H2O, as a staple inside fridges at Honda locations and dealerships.
Key Themes Behind This Trend
- Sustainable Beverages
- Opportunity to develop more clean and sustainable beverage options for eco-conscious consumers.
- Green Marketing
- Opportunity for companies to tap into green marketing strategies to promote their sustainable products.
- Circular Economy
- Opportunity to turn waste products into usable goods, creating a circular economy that minimizes waste and maximizes resources.
Where This Applies
- Automotive
- Opportunity for automotive companies to explore how waste byproducts of their operations can be used to create sustainable products like the Honda H20 water.
- Beverage
- Opportunity for beverage companies to explore ways to incorporate sustainable practices into their production processes and offer eco-friendly options.
- Retail
- Opportunity for retail companies to offer sustainable products like the Honda H20 water in their stores and promote eco-consciousness among consumers.
